June 20, 2011
Contact: University Relations
The University of Baltimore's "real world" marketing campaign received a "Best Education Category Campaign!" award from the American Marketing Association. The award was presented jointly to officials from UB and its marketing and Web partner, idfive, during the AMA's Baltimore chapter meeting on Thursday, June 9.
As a result of the campaign, awareness of the University is up 14 percent, qualified student prospects climbed by 300 percent, and social media engagement increased by 3,272 percent.
Working in close partnership with UB's Office of University Relations, idfive, a Baltimore-based advertising, Web design, brand consulting and digital media agency specializing in higher education and other professional endeavors, executed a campaign that emphasizes the results-oriented aspects of receiving an education at UB. This authentic approach was a consistent part of dedicated campaigns in a variety of media and markets.
Peter Toran, UB's vice president of planning and external relations, said, "The University of Baltimore is growing in terms of student enrollment, our physical campus, new academic offerings and our influence in communities around Baltimore and beyond. Our partnership with idfive provides a platform to effectively position UB as one of Maryland's finest urban campuses."
Andres Zapata, senior vice president for strategy at idfive, noted, "We successfully executed the second leg of a five-year integrated marketing plan that balanced awareness and lead generation, the results of which are helping to actualize the University's goal of increasing student enrollment by 35 percent."
Learn about UB's other awards for its campaigns and publications.
The University of Baltimore is a member of the University System of Maryland and comprises the School of Law, the Yale Gordon College of Arts and Sciences, the College of Public Affairs and the Merrick School of Business.