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Digital Content Specialist
Office of Marketing and Creative Services
Vacancy Number 300837
Position Type: Regular, full-time exempt position with full, competitive benefits package
Opens: 03/02/18 Closes: 05/15/18
Salary: $47,900 - $58,000
We removed this vacancy announcement from our current vacancies website and stopped accepting applications for it in May 2018.
Position was open until filled, application review started immediately, and applications received by April 5, 2018 received priority consideration.
Reporting to the Senior Manager of Marketing Communications of the Office of Marketing and Creative Services, the Digital Content Specialist is primarily responsible for developing communications for print, web and social media content, and for executing an integrated digital communications engagement strategy for the University of Baltimore. Electronic applications, cover letters, resumes, and writing samples are required. Please save your cover letter, resume, and at least three writing samples as one PDF and attach it to your electronic application in the resume location. Thanks in advance for ensuring that all of the work experiences and job duties shown on your resume are shown on your application. We look forward to reviewing your application and required documents and learning about your interest in and qualifications for our vacancy.
The Digital Content Specialist serves as the University’s digital voice through: the development of digital content for and the daily management and monitoring of UB’s main social media platforms; writing, editing and project-management support for the division’s web-oriented projects and for its electronic and print communications related to recruitment and marketing; the creation and implementation of organic and paid social media campaigns that promote the University’s brand, admission events and news releases; the creation of analytics reports and the ability to interpret reports to determine future strategies; and the regular monitoring and evaluation of new digital tools and technologies to inform future approaches.
Assists with writing, editing and proofreading for a variety of print and digital communications. Coordinates, as necessary, with the advertising agency when social strategy/activities are part of overall creative campaign. Monitors social media channels—during and outside normal office hours—for topics, requests and messages that need immediate attention. Additional key responsibilities include consulting with departments and units across campus to keep web content fresh, relevant and engaging; ensuring consistent branding, messaging and quality throughout communications; collaborating with graphic designers and photographers to identify and/or create supporting visuals for social media and recruitment-focused campaigns; and exploring methods of incorporating both professional and user-generated video. Partners with the webmaster to lead the campus wide Web Work Group, ensuring that users are properly trained and that consistent branding and messaging is used throughout the website.
Key Responsibilities
Write, edit and manage content across the University’s digital platforms including, web, e-mail and social media, and contribute to print projects as needed.
Inform and develop an overall University digital communications plan that relies primarily on social media and web content to build engagement as well as brand awareness and student recruitment support efforts.
Work with in-house designers and occasionally with freelance photographers to develop appropriate visuals for social media and recruitment-focused campaigns; also explore possibilities for creating and implementing video—both basic and professional—when appropriate. Identify and prioritize any opportunities to repurpose existing materials.
Develop, implement and manage both organic and paid social-media campaigns through key outlets. Review and report on analytics to measure effectiveness and recommend strategic improvements. Coordinate with advertising agency when social strategy/activities are part of overall creative campaign.
Consult and collaborate with selected internal constituencies to audit and guide the development or improvement of web content and architecture based on best practices and internal standards.
Keep abreast of technology, social media and analytics/measurement trends and provide recommendations for digital communications strategy and implementation. Establish and manage new content channels and develop social media presence on emerging platforms. As part of the marketing and creative services team, work to ensure consistent branding and messaging throughout the University.
Required Education and Experience
Education: Baccalaureate degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline.
Experience: Five years of progressively responsible professional experience in content development, digital media marketing and communications. Experience in project management.
Preferred Education and Experience
Education: Master’s degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline.
Experience: Previous experience in a higher-education environment; working knowledge of HTML, Adobe Creative Suite and video software; experience with social media analytics, such as Google, Platform, and/or Sprout, etc.; photography skills; experience working directly with clients to help them achieve digital content goals.
Required Knowledge, Skills and Abilities
Demonstrated knowledge and skill writing and editing across all marketing and design platforms; superior written, electronic and verbal communication skills as well as excellent attention to detail. Demonstrated self-starter with thorough understanding of content development and strategy, especially as it pertains to web and social media; well versed in digital best practices and analytics. Possesses high levels of initiative, motivation, and strategic thinking in addition to the ability to organize workflow, prioritize and manage multiple projects with minimal direction. Demonstrated strong customer service ethic and the ability to meet deadlines, think creatively and exercise sound judgment. Familiarity with content management systems. Knowledge of key social media outlets (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and experience managing print, digital and social media campaigns. Superior writing and editing skills. Knowledge of Associated Press style. Knowledge of content-strategy fundamentals and effective web practices.
Special Hours: As this position will be responsible for monitoring the University’s social media accounts, the incumbent may need to respond to posts that require immediate attention and/or share these posts with the appropriate University personnel outside of normal business hours (9 a.m.-5 p.m.) and over the weekend. This work can be done remotely. There may be occasional after-hours or weekend events that require on-site social media coverage.
The University of Baltimore ("UB" or "University") does not discriminate on the basis of sex, gender, race, religion, age, disability, national origin, ethnicity, sexual orientation, gender identity, or other legally protected characteristics in its programs, activities or employment practices. UB is an Equal Opportunity/Affirmative Action/ADA Compliant Employer & Title IX Institution.
We appreciate your interest in our recruitment. Please review the information below before you visit http://www.ubalt.edu/candidate_gateway/erecruit.html to apply.
We need to receive your electronic application in our system by the vacancy closing date in order to consider you for the vacancy. Information follows about submitting the electronic application and attaching your cover letter and resume.
Applicant Instructions: Using Candidate Gateway to View and Apply for UB Vacancies
The Candidate Gateway system serves as your connection to the University of Baltimore’s job application process. It is a free, safe and secure way for you to apply for the job you want, and it allows the Office of Human Resources to maintain accurate records. Your use of the system does not require you to surrender any of your rights to privacy or confidentiality during the application process. Only qualified members of UB’s Human Resources team and members of the relevant search committee can access your application information. The search committee will not have access to any information you provide to HR for affirmative action reporting purposes.
Please read and print the information below before you apply, and refer to it as you enter your application.
NAVIGATION
A - COVER LETTER AND RESUME ATTACHMENT AND UPLOAD
Before you apply:
• Save a single PDF or Word file with your cover letter, resume, and three to four writing samples. All documents are to be saved as one attachment.
When you apply:
•In Candidate Gateway: Click “Browse” to access the Word or PDF document you saved with all of your documents.
•Then, click “Upload” to attach it.
•Click “Continue” to continue the application process.
B - ENTER DATA ON THE FOLLOWING PAGES:
Each page shows this display:
Previous Save Submit Close Application Careers Home NEXT
above and below the required data for the four categories shown above.
Click “Save” to save the data you entered on that page. The message “You have successfully submitted your job application.” confirms only that you entered that page of information into the system. You must click “Next” to continue and complete the entire application process.
1. Current and Prior Employment/Work Experience:
•Enter employment information relevant to your position of interest.
•You can use the first day of the month wherever dates are required.
•After you enter your work experience, click “Save,” then click “Next.”
2. Education/Education History and References:
•Use the dropdown to enter your highest education level. Entering this information is required.
•Then, only college and university information is required. Click the plus sign to the left of the “Postsecondary Education” link to enter that information.
•For country, enter USA or click the hourglass to select another country.
•You can use the first day of the month wherever dates are required.
•Click the plus sign to the left of "References" to enter two professional references.
•After you enter your education information and references, click “Save,” then click “Next.”
3. How did you find out about us/how did you find out about the job?
•After you enter this information, click “Save,” then click “Next.”
4. Online Questionnaire/Application Questionnaire: Answer the questions requiring a yes or no response. After you answer them, click “Submit.” This leads you to the Submit Online Application page.
C – SUBMIT ONLINE APPLICATION
To apply for your selected job: When you reach the “Submit Online Application” page shown below, you must click “I agree to these terms” and then click the “Submit” button at the end of the screen. After you click “Submit,” then you will see this information at the top of your screen:
My Applications
Thank you for your interest in employment at the University of Baltimore. HR will process your application documents for the search committee’s consideration.
Note: This screen will also show additional information about the selection process and Office of Human Resources contact information.
Questions/Help
If you have trouble viewing our job postings or applying for the vacancy, contact ubhrcareers@ubalt.edu for assistance.
TO APPLY:
External applicants: Review the vacancy announcement at http://www.ubalt.edu/candidate_gateway/erecruit.html and click the external applicant link to apply.
Internal applicants (students taking classes at UB and current employees) with login and password for MyUB: use the internal applicant link, log into My UB, then click the “View or Apply for Job Positions” link on the left.
UB is an Equal Opportunity/Affirmative Action/ADA Compliant Employer & Title IX Institution.
- Never use the Internet Explorer “Back” and “Forward” arrows to navigate. You will lose the information you have submitted.
- To navigate between pages, use the “Next,” “Previous,” and “Return to Previous Page” buttons.
- Use the “Save” button to save your information so you can return to it later and complete your application. Using “Save” does not complete the process to apply for a job opening.
UB is an Equal Opportunity/Affirmative Action/ADA Compliant Employer & Title IX Institution.
The University of Baltimore ("UB" or "University") does not discriminate on the basis of sex, gender, race, religion, age, disability, national origin, ethnicity, sexual orientation, gender identity, or other legally protected characteristics in its programs, activities or employment practices.