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Evites | Email Signatures 


Evites: a how-to

Follow our step-by-step directions to sending your own evites, once we have approved a designed JPG.

The Office of Marketing and Creative Services can develop designed evites for you upon request.

Planning your evite

Keep in mind, however, your strategy for promoting your event with your particular audience. Here are some questions to consider when determining how you'll communicate your event:

  • Who is my audience? Is it primarily internal or external?
  • Do all of my audience members have email addresses on file? If not, will I need printed invitations as well?
  • How early and often do I want to communicate my event?
  • What is the call to action for this communication? Do I want my audience to RSVP? If so, do I have a plan for collecting responses? And what is my RSVP deadline?
  • Does the email address from which I'm sending the evite have access to send to my intended audience members/groups?

Is an evite right for me?

In addition to—or perhaps instead of—an evite, consider the following avenues of digital communication, which may be more effective:

  • the Daily Digest, to which all UB community members can post via the MyUB portal
  • the UB calendar, to which certain trained community members can post.

Note that broadcast email, as opposed to designed, strategic evites, is not an encouraged means of event promotion.

Sending your evite

  • You are responsible for sending your own evites and ensuring they are ADA compliant. Doing so is simple; just follow our step-by-step directions.
  • Make sure your evite includes a call to action with an appropriate hyperlink to a supporting Web page or RSVP function. You can use the UB calendar to collect RSVPs.
  • Ensure the email address from which you'll be sending your evite has access to send to your intended audience members/groups, and make sure you spell-check your evite prior to sending it.

Email Signature Best Practices

Office 365 Profile Picture

We encourage faculty and staff to include a profile photo in their Office 365 account.

View simple steps to uploading your photo.

As email signatures are an element of University stationery, these best practices will help ensure that your email meets professional standards, represents the quality of your work and the University’s business, and provides relevant information to support your business processes.

If you need assistance in developing your e-mail signature, please contact the Office of Marketing and Creative Services at 410.837.6190 or the Office of Technology Services at 410.837.6262.

The Office of Marketing and Creative Services makes the following recommendations for best practices in incorporating an electronic signature in your email communications:

  • Not all computers can read all fonts. Therefore, we recommend you use one of two very legible and commonly recognized and accepted fonts: Verdana or Calibri, both of which are typically factory installed on PCs and Macs.

  • Black type is the most legible. Therefore, we recommend you use only black or gray text for your signature.

  • We recommend against including an image of any type in your signature. Email clients process images in different ways, so including an image in your signature runs the risk that a recipient receives that image as an email attachment or a tiny box pesky red X.
    • Including background images in your email is not a best practice; it can distract from the content of your email, make your email illegible or even prevent your email from being opened. Black text on a white background is preferred.
  • The only information that we recommend including in your email signature is (in this order):
    • your name
    • your title
    • your office or department
    • University of Baltimore
    • address, including office location (Since specific office locations aren’t included on University business cards, it’s helpful to have them in your email signature, which can be easily updated to accommodate office moves.)
    • phone number
    • fax number
    • the University’s Web address,
    Any other information you might include in your signature can lengthen your signature (and therefore your email), making it more difficult to process and/or print, and can distract from the professionalism and clarity of your email.
Last Published 10/11/16