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Our visual identity defines who we are.

The University of Baltimore’s graphic identity is a visual expression of the University’s personality, mission and vision. Through the consistent application of the University’s identity, we can effectively communicate who we are and what sets us apart. 

Successful branding requires consistent messaging and repeated use of the elements that compose UB’s graphic identity: logos, colors and typography. Incorporating these elements into all communications reinforces the brand, allowing us to embrace UB’s value as an urban institution invested in and supportive of Baltimore’s communities and to reflect our pride in educating our students for the future.

Logo FAQs

  • Where can I find the logo?

    UB and departmental logos are available to all faculty and staff in the University’s photo library; to access it, click on the Photo Library icon in the Tools section of MyUB. You have access to logo options in vertical and horizontal formats, in PNG and EPS file formats, and in blue, black and white (for placing in a colored background). We encourage you to use the UB logo along with the signature (“University of Baltimore” spelled out) whenever possible.

    This cheat sheet can help you locate the logo you need.

  • How do I import the logo into Microsoft Word?

    We all have a need to include a UB or department logo in a Word document every now and then.

    Reference and print our simple how-to on how to place the logo into your document and appropriately size it.

    When including the logo in a Word document, make sure you choose the EPS format.

  • What’s the difference between PNG and EPS files?

    Use the PNG file if you want to use the logo on the Web.

    Use the EPS file if you’re inserting it into a Word document or including it in a document or item that will be professionally printed. If you are going to be using a professional printer, please contact the Office of University Relations (410.837.6190) for consultation.

    Note that you may not be able to open and preview these file formats on your computer, but you will not have problems importing them and viewing them once they have been inserted into your documents.

  • How do I get the logo into my email signature?

    We recommend against including an image of any type in your signature. Email clients process images in different ways, so including an image in your signature runs the risk that a recipient receives that image as an email attachment or a tiny box with a pesky red X.

    Learn more about email signatures.

  • Are there UB-branded PowerPoint templates that I can use?

    Funny you should ask. Yes, there are. You can find them on the T drive in a folder titled “UB_Templates.” Once there, click on the folder labeled “UB PowerPoint Templates.”

Last Published 5/11/17