Photography plays an important role in our brand communications because it tells our story visually.
Although our words are compelling, images offer powerful proof of what we say. For this reason, photography should be carefully selected to match our messaging, and images should always feel authentically like UBalt.
The use of portraiture puts a human face to the University. We want to show our students, faculty and staff in the best light, which means capturing them with authenticity. When capturing portraits, the focus should be on the individual. Although he or she doesn’t have to be the sole person in the photo, the eye should be drawn to that one person. The person can be looking at the camera or not but should always be in an environment.
Overly stylized photos don’t reflect the genuine nature of UBalt. We also want to balance our hardworking nature with the warmth of our community, so we should show students both at work and at ease.
This action-oriented style of photography captures the UBalt work ethic inside and outside the classroom.
Active photographs document both peer-to-peer collaborations and faculty-student interactions. Balance these group shots with images of individuals who are engaged in an activity or area of study.
Our students should be captured learning and developing their skills, being mentored by faculty and becoming leaders. And remember, it’s important to show a diverse mix of students in an accepting and supportive environment.
The urban vibrancy of our campus is something to show off, and these images paint the picture of what our campus community looks like. Pepper sense-of-place shots throughout communications in a way that helps the layouts breathe.
Looking for Photos?
Simply consult the University photo gallery, which can be accessed through the Photo Gallery icon in the Tools section of MyUB. In the coming months, the Office of Marketing and Creative Services will be adding new photos meant to best fit our brand.