A Step-By-Step Process
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- Fill out and submit the form that best aligns with your project to start the process.
- If you need help with an email, flyer, brochure, or similar project, or are seeking assistance with graphic design, branding, editing or writing, fill out a Marketing Request form.
- If you're looking for assistance with a web project, fill out our Web Work Request form.
- If you have a video idea, fill out our Video Request form.
- Our staff will contact you to let you know we've received your request and, if necessary, to schedule a meeting to discuss your project.
- Fill out and submit the form that best aligns with your project to start the process.
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2. First consultation (may be conducted in person, by phone or by e-mail)
- Discuss the scope of work, timing and deadlines, budget and any other details with the Office of Marketing and Creative Services team members working on your project.
- We will advise you on how best to complete your project, including anything we might need from you (i.e. copy, photo files, etc.).
- Together, we'll review processes and expectations for the project.
- If your project doesn't involve a scope of work agreement, we'll produce a production schedule for you to review and approve at this point.
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3. For larger projects (including video)
- Scope of work agreement
- After the first consultation, we'll send you a scope of work agreement that outlines everything discussed and agreed upon during the consultation.
- The agreement includes a production schedule (listing all key dates), which we'll enter into our project management system. Keep this production schedule for your reference.
- Please confirm your receipt and approval; we'll move forward with your project once we've received it.
- Brainstorming/creative brief
- We'll schedule a meeting with you to present a creative brief, which includes a concept(s), a storyboard and objectives/goals for the project.
- We'll move forward with your project once you have given your approval of the creative brief.
- Scope of work agreement
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4. Production
- Copy editing and/or writing, design and layout, and any other work as warranted by the project, will begin, following the steps outlined in the production schedule. You are responsible for verifying the accuracy of the content; our staff will edit for University brand voice, tone and editorial style, and punctuation and grammar. We will make suggestions to add value to your project, but you are ultimately responsible for the content and its effectiveness. Copy changes and wordsmithing should occur at this stage.
- You'll receive proofs/drafts of your project at the appropriate points in the production schedule. Changes should take place prior to the final proof. If additional changes are requested in the final-proof stage, it may delay delivery of your project. Making major changes when we have already arrived at the proofing stage costs time and money.
- After you have reviewed and approved the final proof and we have done the same, printed publications will be released to the printer. Note that while our concept development, project management, writing/editing and design services are free, you are responsible for any external costs, including image purchases and printing.