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About the Director



Eusebio Scornavacca, Ph.D.

"We are about helping our students — and communities far beyond the University — achieve understanding and acquire digital competencies vital to their careers and their lives."

Eusebio Scornavacca, associate professor of management information systems in the University of Baltimore's Merrick School of Business and a world-renowned expert on mobile information systems and digital transformation, was named the university's Parsons Professor for Digital Communication, Commerce and Culture in the summer of 2016.

The appointment also includes the role of director for UB's Center for Digital Communication, Commerce and Culture, part of the University’s Office of the Provost. 

Prior to joining UB, Professor Scornavacca was a faculty member and director of research at the School of Information Management, Victoria University of Wellington in New Zealand. He has also held academic positions in Japan, Italy, France, China and Brazil. His research interests include mobile and ubiquitous information systems, disruptive ICT innovation, digital transformation and cyber security.

During the past 15 years he has conducted qualitative and quantitative research in a wide range of industries, including research sponsored by the private sector. Professor Scornavacca's research has appeared in journals such as the Journal of Information Technology, Communications of the ACM, Information & Management, Decision Support Systems, Communications of the AIS and the Journal of Computer Information Systems.

Prof. Scornavacca, who also holds the Dean Clifford C. James Chair for Distinguished Teaching and the John and Margaret Thompson Professorship in the University of Baltimore's Merrick School of Business. Learn more about Prof. Scornavacca.


The professorship is funded by Bob Parsons, B.S. '75, D.H.L. '08, founder of website hosting and domain registry giant Go Daddy and founder and CEO of Yam Worldwide, Inc.




Last Published 10/25/16