The formal names of offices, divisions, departments, centers and physical spaces are used for countless purposes, from publications and Web pages to campus signage and letterhead. They are not only an integral part of UB's professional image but also a vital component of effective customer service.
That's why it's so necessary to maintain a consistent approach when establishing new departments, renaming existing areas or implementing any organizational changes that could alter existing names. Doing so will result in increased consistency across various databases, websites, publications and other communication vehicles.
This process ultimately benefits the end user, who—whether internal or external, prospective student or new faculty member—should always be kept in mind.
Consultation across areas and suitable market comparisons are encouraged whenever possible and appropriate.
Our campus constituents will benefit most from a consistent, organized and logical naming process. These guidelines can help us all achieve that goal.
Unless there is an overwhelming reason to warrant an exception, any administrative area not directly related to an academic program or school/college should follow the "Office of" structure.
Acronyms such as UR and HR should be avoided except in informal instances. Exceptions include longstanding, recognizable acronyms such as OTS and Rosenberg CSI, whose full proper names should still appear on first reference.
Please also consider whether there are other, similarly named units on campus and whether or not your new or changed office name might create confusion.
Programs that do not refer to specific degree programs and which involve a designated office location and contact person/information function as offices and therefore should be named as such.
Such programs are distinct from academic programs, for which we would not use the "Office of" structure.
Centers are typically nonadministrative units and accompanying spaces that provide specialized services or benefits.