Gain practical knowledge of the fundamental language, culture and practice of marketing as a communication tool in business.
Students in the Business Administration, Information Systems and Technology Management, and Real Estate and Economic Development programs are not eligible for this minor.
Requirements and Guidelines
- This minor requires you to have completed at least 24 credits with a minimum cumulative grade point average of 2.5.
- You may use a maximum of 6 credits to satisfy both major (degree) and minor requirements.
- You must earn at least a C (2.0) in each course you apply to the minor.
Minor Requirements (15 credits)
Required Courses (9 credits)
- Introduction to Financial Accounting (ACCT 201)
- The Economic Way of Thinking (ECON 200)
- Marketing Management (MKTG 301)
Electives (6 credits)
Choose two.
- Internet and Business (INSS 401)
requires successful completion of INSS 300 or permission of the instructor - Advertising and Promotion (MKTG 415)
requires successful completion of MKTG 301 - Personal Selling (MKTG 430)
Faculty Contact: Professor Dennis Pitta, 410.837.4891