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Merrick School of Business

Praneet Randhawa

Praneet Randhawa, Ph.D.

Assistant Professor

Department of Marketing and Entrepreneurship
E-mail: prandhawa@ubalt.edu

    Education:
  • Ph.D., Michigan State University
  • M.S., Michigan State University
  • Post Graduate Diploma, Annamalai University, India
  • B.S., Institute of Hotel Management, India

Intellectual Contributions

Refereed Journal Articles

Randhawa, P., Calantone, R., & Voorhees, C. M. (2015). The Pursuit of Counterfeited Luxury: An Examination of the Negative Side effects of close Consumer-Brand Connections. Journal of Business Research.

Calantone, R., Randhawa, P., & Voorhees, C. M. (2014). Break-Even Time on New Product Launches: An Investigation of its Drivers and Impact on Firm Performance. Journal of Product Innovation Management. 31(S1), 94-104.

Conference Proceedings

Randhawa, P., Calantone, R. J., & Voorhees, C. M. (2014). The Role of Innovation in Relationship Marketing. Winter American Marketing Association.

Contracts, Grants and Sponsored Research

Randhawa, Praneet , Cichy, Ronald , "Club Member Attraction and Retention" Sponsored by Club Managers Association of America, Private, $2500. (2014).

Randhawa, Praneet , "The Dynamics of Front-Line Service Employees: Impact on Service Delivery" Sponsored by Fund for Excellence, The University of Baltimore, $15000. (2014 - 2015).