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Merrick School of Business

Peter M. Lynagh 1935-2011

Remembering 'Dr. L.'

The Merrick School of Business and the entire University of Baltimore community are mourning the loss of Peter Lynagh, professor of marketing and a beloved member of the UB faculty since 1982. Lynagh, or 'Dr. L.' as he was affectionately known, passed away on Oct. 9 following a brief illness.

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Lynagh leaves a legacy of teaching and scholarship that lives on among the thousands of students who passed through his classes, the innumerable faculty members who were his colleagues and fellow researchers, and the many business leaders who benefited from his insights into their everyday working lives. His reputation was that of a quintessential teacher, always taking a sincere interest in his students, helping them make the right decisions about their educational paths and inspiring them each and every day.

Merrick School of Business veterans, including Dean Darlene Smith, point to Lynagh as the "heart and soul" of the school's ethos.

"Pete was one of the most dedicated teachers I have had the pleasure of knowing," Smith said. "His outstanding performance in the classroom extended to his work with students outside of class, especially in the Marketing Club. Without a doubt, Pete was loved by his students, and highly respected and admired by his colleagues. The University of Baltimore and the Merrick School of Business are better because of Pete and the lessons he taught us about the art of teaching, the power of humility, compassion for others, and passion for living. He will be profoundly missed by all of us."

Lynagh's fellow faculty responded to his passing with a sense of awe as they discussed his many achievements, from his multiple teaching and leadership awards to his ceaseless dedication to his chosen field.

"Pete wrote his doctoral thesis on supply chain management (without using that term) decades ago, and it had all the elements of the modern supply chain discipline although the discipline did not exist in the current from at that time. He was a true pioneer," said Kalyan Singhal, professor of management. "He was always sweet to everyone, including his students, literally and metaphorically. He always carried a tray of candies with him. The candies gave him the leverage to make the classes more rigorous. It made students subconsciously believe that rigor and sweetness were synonymous."

Dennis Pitta, holder of the Merrick School's J. William Middendorf Distinguished Professorship  and chair of the marketing department, said he was moved by Lynagh's ceaseless dedication to his job.

"I've known Dr. L for almost 30 years and am deeply saddened by his loss. He was the most caring professor that I have ever met," Pitta said. "Significantly, the night before he passed away he realized that someone else would have to take over his course. He asked his family to learn who that professor might be so he could ensure the welfare of his students. That was the kind of person he was."

Lynagh's past students are stepping forward to express their condolences:

"Dr. Lynagh was a very special person to me," said Monisha Surles, B.S. '10. "He started as my professor but quickly emerged as my mentor and inspiration. He believed in me and my business dreams when no one else, including myself, did. He made a difference in my life, and I will forever treasure him in my heart."

Pete Lynagh: To all who knew him, he was a larger-than-life figure. The Merrick School of Business family—students, faculty, administrators, alumni and friends—will pay tribute to him for years to come. The University of Baltimore acknowledges his legacy, and holds his achievements in the highest regard. Thanks, Pete—thanks for giving your precious time to us.

Find out more about Lynagh and his work here. Read his obituary in the Baltimore Sun.

The Lynagh family has shared with us the funeral arrangements for our beloved teacher, friend and colleague:   

A Funeral Mass will be celebrated on Friday, Oct. 21 at 10:30 a.m. at the Philip Neri Catholic Church, 6405 S. Orchard Road in Linthicum, MD 21090.

A reception celebrating his life and accomplishments will follow the morning Funeral Mass. It will take place from 2-4 p.m. in the William H. Thumel Sr. Business Center Atrium. If you would like to join Peter Lynagh's family and friends for the celebration of his life and accomplishments, please R.S.V.P via the UB online calendar by Oct 19.

In lieu of flowers, the family is requesting that donations in Lynagh's name be made to the University of Baltimore Foundation.

You can make a secure online gift to the Peter M. Lynagh Memorial Fund. Checks, made payable to the UB Foundation-Lynagh Memorial, can be mailed to the Office of Annual Giving, University of Baltimore, 1130 N. Charles Street, Baltimore, MD 21201. If you have questions, contact the office at 410.837.6135 or send an e-mail to annualgiving@ubalt.edu.