This Global Field Study abroad course fulfills the requirements for:
Course Design and Schedule:
Peru has been one of the world's fastest-growing economies. This field study features visits to successful companies in Peru which are models of marketing and business strategy. Students will gain a view of the strengths of each company in the local market. In addition, Peru is the focus of considerable foreign competition and serves as a demonstration of market entry and competitive strategy. The economy is classified as upper middle income by the World Bank and is the 42nd largest in the world.
The course involves visits to two cities: Lima, the center of manufacturing, and Cusco, the former center of the Inca Empire. Today Cusco is an important commercial center with industries such as textiles, chocolate and brewing. Typically, marketing managers or VP’s of marketing will offer insight into their company’s strategies and successes as well as hard learned lessons. There will be six days of visits to companies and sights in Lima and Cusco as well as an included trip to Machu Picchu, a World Heritage site and a signature location of Peru.
Students participating in this international study experience will be assigned to teams and study one of the companies we visit. They will analyze their business and marketing strategy as it is shaped by the global and Peruvian environment.
Total Cost: The estimated cost for travel, lodging, and local transportation is approximately $3,380. The Wright Global Scholars fund will provide scholarships up to a maximum of $1,200 to eligible students; Wright Global Scholarship Application is required.
Trip Cost and Payment Schedule:
Course Registration and Deadline: Friday, September 28, 2012
Course Tuition Due: