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Global Field Study - Santiago, Chile

January 11 - 29, 2014

Information Session occurred on Sept. 9, 2013.

Download the Chile 2014 flyer (.pdf).

About the Course

This course can be used as an elective in the Management, Marketing, and General Business Specialization. Students in other specializations should contact the appropriate department chair.

This course will expose students to successful business practices in what is arguably the most vibrant economy in Latin America. Chile, once ruled by a leftist government, adopted US style economics and changed direction to a stable free-market economy that has garnered international investment, grown significantly, and become a world class competitor.

How Do I Register for a 2014 Global Field Study?

  1. Complete the Global Field Study Approval form (.pdf) and submit to the professor for permission to enroll.
  2. Complete Wright Global Scholars Application form (.pdf). Award amounts up to $1,200 for eligible Merrick School of Business students. Once awarded a scholarship, complete and sign the Wright Global Business Scholarship Acceptance of Terms form. Both documents listed in step 2 should go directly to Assistant Dean, Lisa Park (
  3. Pay non-refundable initial deposit of travel fees to the travel provider coordinating the field study. The Office of the Dean / Lisa Park will send payment and course registration instructions to you.
  4. Pay remaining travel charges to the travel provider  according to the payment schedule.
Prerequisites: Undergraduate students: successful completion of MKTG 301 or equivalent. Graduate students: successful completion of MKTG 504 or equivalent.
Length: 1 week during the winterim session. The actual travel dates to Chile will be January 11-29, 2014. Martin Luther King Day lies within this period to reduce the number of vacation days from work.

This tour features visits to successful companies in Chile which are models of marketing strategy. Students will gain a view of the changes supplied by several university experts who aided the country’s transformation. In addition, Chile has created companies who have successfully protected their markets in the face of foreign competition. Chile’s retail sector is remarkably competitive.

We will also visit some world renowned companies like Nestle, Concha y Toro Winery, Walmart (Chile), as well as eight other companies. Typically, marketing managers or VP’s of marketing will offer insight into their company’s strategies and successes as well as hard learned lessons.

Course Design and Schedule

Six days of visits to companies and sights in Santiago and lectures by local university faculty. Students participating in this international study experience will be assigned to teams and study one of the companies we visit. They will analyze their business and marketing strategy as it is shaped by the global and Chilean environment. The goal is to unlock the secrets of Chilean retail competitiveness.

Required Pre-trip meetings: Sat., Nov. 16, 2013, 10-12 p.m. BC 221 and Sat., Dec. 7, 2013, 10-12 p.m. BC 221

Total Cost: Estimated costs for travel, lodging and local transportation are approximately $3,200. The Wright Global Scholars fund will provide scholarships up to a maximum of $1,200 to eligible students.

For more information and registration approval, contact Prof. Dennis Pitta at To obtain approval to participate you must complete the Global Field Study Approval Form and submit it to Lisa Park ( All approval and scholarship forms are available here.

Trip Cost and Payment Schedule 

  • Initial Deposit: $450 Due - Fri., Sept. 27, 2013 1
  • Second Payment: $1,550 Due - Fri., Oct. 25, 2013
  • Final Payment $1,000 DUE: Fri. Nov.15, Dec. 15, 2013 2

Course Registration Deadline: Fri., Sept. 27, 2013
Course Tuition Due: Tues., Jan. 2, 2014, 2014 3


1 A minimum of 15 students is required for this field study to take place.
2 Final payment amount is dependent upon individual scholarship awards.
3 In addition to the trip cost students are responsible for a $160 reciprocity fee for entry into Chile, meals, incidental expenses and the tuition and fees for the 3-credit course.

2010's course photos are available at: Login: UBChile2010 Password: merrick