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UB Magazine Website Receives Two Interactive Media Awards

February 8, 2013
Contact: University Relations
Phone: 410.837.5739

The University of Baltimore Magazine website received two Best in Class awards in the Interactive Media Council's 2012 Interactive Media Awards competition. The website, developed by the Office of University Relations and its Baltimore-based interactive marketing firm, idfive, earned the Best in Class distinction in both the college and magazine categories. The Best in Class Award recognizes the highest standards of excellence in website design and development, and honors individuals and organizations for their outstanding achievement. The firm initially submitted the magazine's website for consideration in the college website category; however, the judges chose to recognize the site with an additional award in the magazine category.

Created by the Interactive Media Council, a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the Interactive Media Awards is a national competition to honor the highest standards of excellence in website design and development, and to highlight the achievements of individuals and organizations for their outstanding work on the Internet. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.

The magazine's website offers an innovative, engaging user experience that continues and expands upon the print edition's goal of maintaining a strong connection among the University, its more than 50,000 alumni and other friends of the institution. Created with ease of use in mind, the site diverges from traditional architecture by allowing users to view an entire issue's worth of articles at once on the home page through a cutting-edge "masonry" structure. In addition, the design permits users to filter various sections of the magazine for a more focused experience. Multimedia WebExtras and archives add to the depth of the site, which incorporates responsive design to offer cross-platform functionality, ensuring the site functions equally well on a desktop computer, smartphone or tablet.

Gigi Boam, director of the Office of University Relations, said, "Our goal in developing the new magazine website was to offer a fun and engaging way for alumni and friends to stay connected to the University and to the UB community. To have this site honored among such prestigious company is remarkable, and it validates the creativity and dedication of our production and creative teams."

Andres Zapata, executive vice president of strategy for idfive, said, "We are very excited to share two Best in Class Awards with the University of Baltimore. Having our efforts recognized alongside some of the biggest and best brands in the world is a huge honor that exemplifies the amazing work our team is capable of doing on behalf of our clients."

Visit the University of Baltimore Magazine website.

Learn more about the Interactive Media Awards.

The University of Baltimore is a member of the University System of Maryland and comprises the College of Public Affairs, the Merrick School of Business, the UB School of Law and the Yale Gordon College of Arts and Sciences.