February 4, 2014
Contact: University Relations
Daniel Pink, a former White House speechwriter who has devoted the past several years to a groundbreaking exploration of the changing world of business and the way Americans work, will discuss outcomes from his latest book, To Sell is Human: The Surprising Truth About Moving Others as the University of Baltimore's Merrick School of Business Speaker Series continues on Wednesday, March 26. Pink will speak in UB's Learning Commons Town Hall, 1415 Maryland Ave., beginning at 6:30 p.m. Attendance details are listed below.
Pink is the author of five books that examine the evolution of business, employment, work style and more. Among his titles are the long-running New York Times bestsellers A Whole New Mind and Drive. His latest, To Sell is Human, was a #1 business bestseller in both the New York Times and the Wall Street Journal, as well as #1 on the Washington Post's nonfiction bestseller list. Pink's books have been translated into 34 languages and have sold more than 2 million copies worldwide. In 2013, Thinkers 50 named him one of the top 15 business thinkers in the world.
To Sell is Human takes the long-accepted notion that only some people who work are involved in selling. Instead, Pink finds, all Americans who work are, in some way or another, "in sales."
"Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now," Pink says.
From this determination, Pink follows the new rules for selling, which have evolved from the traditional "elevator pitch" to more subtle ways that workers "move" their co-workers, boss, investors—and, yes, their customers.
Forbes called the book "a fresh look at the art and science of sales using a mix of social science, survey research and stories." Worth said, "Pink one of our smartest thinkers about the interaction of work, psychology and society."
Prior to becoming an author, Pink served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.
Pink holds a bachelor's degree from Northwestern University, and a law degree from Yale Law School. He lives in Washington, D.C.
Tickets for the general public to attend Pink's talk are $15 each. Current UB students, as well as faculty and staff, may receive a complimentary ticket upon registration to the event.
Registration and other information about Pink's appearance at UB is available here.
The University of Baltimore is a member of the University System of Maryland and comprises the College of Public Affairs, the Merrick School of Business, the UB School of Law and the Yale Gordon College of Arts and Sciences.
Daniel Pink photo credit: Rebecca Drobis