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Eubie Goes for Sports

University to Unveil Updated Brand Identity for Competitive Sports Program This Fall

August 27, 2014
Contact: University Relations
Phone: 410.837.5739

This fall, look for an updated brand identity for the University of Baltimore's competitive sports program. The updated identity provides a fresh look for Eubie the UB Bee, the University’s mascot, and it sets the visual direction for the University of Baltimore Bees for years to come.

"This new identity will assist in better defining and distinguishing UB within and outside of the University community," said Nick Owens, the director of student center and recreation programs.

The new identity will roll out on sports apparel through Campus Recreation and Wellness over the coming months. It can also be spotted in advertising at Oriole Park at Camden Yards. The first person to take a photo of the new identity at Camden Yards and post it to social media using the University's official hashtag, #ubalt, will win a $15 gift certificate to Barnes & Noble at the University of Baltimore. Images must be posted to public Instagram or Twitter profiles, or on UB’s Facebook page at www.facebook.com/universitybaltimore.

The competitive sports program at the University of Baltimore includes intramural sports and sport clubs programs, representing basketball, boxing, golf, jiu jitsu, lacrosse, soccer, softball, swimming and more. For additional information, visit www.ubalt.edu/campusrec.