New Graduate Certificates Fill Tomorrow’s Professional Needs
Anticipating the future skills that professionals will need is no small feat, considering the world’s constantly shifting technological landscape. But UB’s focus is on what will be, providing students with a competitive edge by preparing them for tomorrow’s workplace.
With this in mind, UB has launched two new 12-credit graduate certificate programs this semester, each designed for a specific group of professionals whose changing work environments require them to adapt—and to thrive.
As libraries expand their collections and resources far beyond their physical walls, the librarians who manage them must be well versed in this ever-changing terrain to serve their users.
The certificate focuses on the use of emerging technologies and on user-centered design in library settings to enable master’s-level librarians to remain current and marketable in their profession. Students analyze the usability and audience-appropriateness of the electronic systems that allow libraries to function. They develop plans to interact with library users via social media and other electronic forms of communication, and they employ information systems and emerging technologies to plan for and implement library development and expansion—all to ensure these public institutions serve our needs as we move into a digital future.
With the world posting/blogging/tweeting/pinning and otherwise connecting around us, learning to cut through the noise to deliver a message is an invaluable skill in a digital environment. Enter this certificate, geared toward current communication professionals who need a leg up in crafting the right messages in the appropriate medium.
Students learn the benefits of various media and the best instances in which to utilize them. They delve into digital advertising and marketing (and the fields’ necessary writing prowess), social media and other digital platform options, media planning and the digital communication strategies that tie all of these tools together.