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Assurance of Learning: B.A. in Digital Communication

Mission Statement: The Bachelor of Arts in Digital Communication provides traditional and nontraditional students with a broad-based practical understanding of communications in the 21st century. Through interdisciplinary studies in theory, culture and writing; production and design; and public relations, this program help them develop communications-related career skills, as well as a broader view of the theories that undergird those messages. The program's graduates prepare for entry and mid-level positions in communication departments, for work as freelance communication specialists and consultants, and for graduate study.

Program-Level Student Learning Outcomes

Upon graduating from the B.A. in Digital Communication program, students will be able to:

  • discuss the impact of digital communication technologies on 21st Century communication, business, arts, and culture;
  • apply media theory and practice to real world problems;
  • compare and contrast basic techniques and strategies for informing and persuading audiences;
  • employ principles of effective writing;
  • present an original professional or academic research project in one area of digital communication:
    • Digital Theory & Culture
    • Media Design & Production
    • Public Relations
  • demonstrate technological and information literacy skills that are required of practicing communication professionals.