Assurance of Learning: B.A. in Digital Communication
Mission Statement: The Bachelor of Arts in Digital Communication provides traditional and nontraditional students with a broad-based practical understanding of communications in the 21st century. Through interdisciplinary studies in theory, culture and writing; production and design; and public relations, this program help them develop communications-related career skills, as well as a broader view of the theories that undergird those messages. The program's graduates prepare for entry and mid-level positions in communication departments, for work as freelance communication specialists and consultants, and for graduate study.
Program-Level Student Learning Outcomes
Upon graduating from the B.A. in Digital Communication program, students will be able to:
- discuss the impact of digital communication technologies on 21st Century communication, business, arts, and culture;
- apply media theory and practice to real world problems;
- compare and contrast basic techniques and strategies for informing and persuading audiences;
- employ principles of effective writing;
- present an original professional or academic research project in one area of digital communication:
- Digital Theory & Culture
- Media Design & Production
- Public Relations
- demonstrate technological and information literacy skills that are required of practicing communication professionals.