Digital. Social. Mobile. Communication as we know it has changed for good.
Digital, mobile and social media are now integral to the communication strategies of businesses, nonprofit organizations and government agencies. Employers are looking to hire communication specialists versed in writing, marketing and production as they relate to the technologies of the 21st century.Develop expertise in strategy, writing and design for digital media and become an asset to any business or organization.
In this Bachelor of Arts program, you'll:
- learn how to write and design effectively for digital media
- explore the impact of digital technologies on 21st-century communication, business, arts and culture
- examine business applications of digital media
- perfect strategies for informing and persuading audiences
- think critically and creatively to solve problems and adapt to new technology environments.
VIRTUAL DROP-IN HOURS FOR PROSPECTIVE STUDENTS
Chat with Prof. Jennifer Keohane about the B.A. in Digital Communications program
Tuesdays, 4-5 p.m.
via Zoom: https://ubalt.zoom.us/j/9984872409
How it works:
You'll take a set of seven core courses that provide a broad-based, practical understanding of communication in the 21st century, exploring the history, theory and impact of communication media, especially digital and social media.
You'll choose a nine-course specialization, including elective courses, in:
- Digital Theory & Culture
- Media Design & Production
- Public Relations.
You'll supplement your digital communication major courses with general electives and general education studies.
Life after college:
You'll be prepared to launch a career such as:
- audio/video producer
- communication specialist
- events planner
- graphic designer
- marketing director
- media/public relations specialist
- project manager
- social media specialist
- technical writer
- Web designer
- to work as a freelance communication specialist or consultant
- to go on to graduate school in nearly any field, but especially in digital communication and culture.
Kimberlee Jenkins, Digital Communication student
Kimberlee wanted to expand her photography prowess while broadening her design skills. Learn how UB’s Digital Communication program helped. Apply now.
For more information about undergraduate admission, please contact the Office of Admission at firstname.lastname@example.org or 1.877.ApplyUB.