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The strategic use of color helps create a unified graphic identity.

The University’s official color is PMS 7960C (UB Blue). A secondary palette of colors includes green, light blue, dark blue, orange, yellow and gray. We recommend using UB Blue as your primary color and whenever a solid-color background is necessary. The secondary palette can be used as accent colors.

UB Blue, black and white are the only approved colors for the University’s logo. The Office of Marketing and Creative Services must approve all alternative color versions of the logo.


Official University Color

UB Blue

PMS: 7690C
CMYK: 95 41 10 0
HEX: #007DB6
RGB: 0 125 182


Secondary Colors

green

Green
PMS: 382C
CMYK: 28 0 100 0
HEX: #C4D600
RGB: 196 214 0

orange

Orange
PMS: 166C
CMYK: 0 76 100 0
HEX: #E35205
RGB: 227 82 5

darkblue

Dark Blue
PMS: 7469C
CMYK: 100 31 8 42
HEX: #005F86
RGB: 0 95 134

black

Black
PMS: Process Black
CMYK: 100 100 100 100
HEX: #000000
RGB: 0 0 0

light blue

Light Blue
PMS: 298C
CMYK: 67 2 0 0
HEX: #41B6E6
RGB: 65 182 230

yellow

Eubie Yellow
PMS: 1235C
CMYK: 0 31 98 0
HEX: #FFB81C
RGB: 255 184 28

gray

Gray
PMS: Cool Gray 3
CMYK: 0 0 0 20
HEX: #888B8D
RGB: 136 139 141

white

White
CMYK: 0 0 0 0
HEX: #FFFFFF
RGB: 255 255 255


UB Blue Logo on White Background

University of Baltimore logo University of Baltimore logo horizontal

Black Logo on White Background

University of Baltimore logo black University of Baltimore logo black horizontal


White Logo Knocked Out of UB Blue and Light-Blue Backgrounds

white logo knocked out of UB blue

White Logo Knocked Out of Photo

 logo over a photo

Last Published 5/11/17