creative platform

Our creative platform forms the basis of our brand’s unique identity.

Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice make the UBalt story resonate with our audiences and set us apart from our peers. Here, you’ll find guidance to help you achieve this across every communication platform.

The creative platform is the output of the messaging map combined with the personality traits. It communicates not only what we do but also the attitude in which we do it. It elevates our strengths and inspires the look, feel and tone of communications.

This is our story.

Here, I know who I am.

Forged by academic drive, I’m making my mark in the halls of justice and in the rooms of commerce. I’m advancing ideas in public policy and telling my story to the world.

And I’m not alone.

At the University of Baltimore, we’re a collection of individuals who are ready to ignite the world with purpose.

A community of hardworking men and women, driven by relentless tenacity, forged in the sweat of scholarly discipline, engaged on every street, around every corner and in every neighborhood in Charm City.

We’re ready to move the world forward, too busy to boast, too eager for idle pride.

This is the pulse of our University, informed by Baltimore and inspiring our future. In a city of grit and determination, we are honing our work ethic, hungry to take what we’ve learned into the world.

Because here, knowledge works.

Make no mistake: Even if you don’t know our name, you know us.

Our Creative Platform

Our creative platform forms the basis of our brand’s unique identity.

This is our story.

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