Have questions about the UB brand? Start here.
Where can I find my office’s new logo and templates for presentations, emails and stationery?
Files are available for download through the University photo gallery, which can be accessed through the Photo Gallery icon in the Tools section of MyUB. You may need to contact UB’s marketing team for other assets. If you have specific questions, you can always email email@example.com.
I’m having challenges implementing the new brand guidelines. Who can help me?
We encourage you to take some time to think about how you might be able to apply the new brand to your department, office or individual role at the University. To help you work through crafting a message, resources such as a brand messaging workbook and a project creative brief are available through the University photo gallery. We alway have a Design and Copy Checklist PDF that highlights key points when designing a flyer for your office. If you continue to experience challenges, please send your comments and questions to firstname.lastname@example.org.
Does everything have to be on brand?
In a perfect world? Yes. But we realize that isn’t realistic. There are certainly times when the brand must be presented at 100 percent. But for the majority of instances, just do your best. Know your audience and keep the brand in mind. An email to a staff member will read differently than one to an alumnus, a current student or an educational partner. If you would like additional guidance, please consult the brand guidelines, where you’ll find writing tips for addressing various audiences. We want your communication to be as effective as possible so you can do your best work. Remember, every interaction builds on previous ones and sets up for the next one.
Why did we have to change the logo?
Through the research, we learned that many members of the greater UB community—specifically UB's core audience of professional, focused, adult learners—felt that the logo did not accurately reflect the positioning or personality of the University. Additionally, some students felt that the logo did not capture the heritage or seriousness of the University. We wanted to make sure our logo stood out in the landscape of our competitors. Changing the logo to a single “B” highlights our location in Baltimore. We are the University of Baltimore, and the single “B” is a strong representation of that sentiment. “UB” will remain part of our vernacular moving forward, and we don’t want to change that. But we wanted to take the opportunity to truly own the city in a way that no other university can. In addition, dropping the “U” helps alleviate the confusion generated by many sister institutions in our own university system, which identify themselves with similar letters (i.e., USM, UMB, UMBC, UMUC, UM, etc.). Other strong examples of Universities with single-letter logos include the University of Michigan, the University of Oregon, Temple University and the University of Arizona.
Did our tagline change?
“Knowledge That Works” is still our tagline and one of the core tenets of our mission at UB. It will continue to appear in various logo applications and University materials. And we encourage you to continue using it as well. You may see other phrases such as “You Know Us,” “Forge Your Future” and “This is our city. And we are its University,” among others. These are brand campaign phrases, and they serve as ways to represent the collective mindset of the University and our faculty, staff and students. These phrases are intended to help us frame examples of and communications about Knowledge That Works from fresh and confident perspectives.
What's happening with our mascot, Eubie?
Eubie is still our beloved mascot and will continue to represent school spirit and the student experience for the UB campus community.
How do I import the logo into Microsoft Word?
We all have a need to include a UB or department logo in a Word document every now and then. Reference and print our simple how-to on how to place the logo into your document and appropriately size it. When including the logo in a Word document, make sure you choose the EPS format.
What’s the difference between PNG and EPS files?
Use the PNG file if you want to use the logo on the web. Use the EPS file if you’re inserting it into a Word document or including it in a document or item that will be professionally printed. If you are going to be using a professional printer, please contact the Office of Marketing and Creative Services at 410.837.6190 for consultation. Note that you may not be able to open and preview these file formats on your computer, but you will not have problems importing them and viewing them once they have been inserted into your documents.
How do I get the logo into my email signature?
We recommend you do not include an image of any type in your email signature. Email clients process images in different ways, so including an image in your signature runs the risk that a recipient receives that image as an email attachment or a tiny box with a pesky red X.