Digital Entrepreneurs Mentored by Two UB Centers
Matthew Jung, a member of the 2018 cohort of the Entrepreneurship Fellows program in the Merrick School of Business, gets familiar with the 3D printer in the Digital Design and Fabrication Corner in the Center for Entrepreneurship and Innovation. CEI and the Center for Digital Communication, Commerce and Culture are partnering to provide new opportunities for UB's many digital entrepreneurs. Pictured with Jung is Marco Savastano, a Research Fellow in the CD3C.
Matthew Jung is envisioning the future. His start-up, Synaesthetic Solutions, creates holographic 3D displays for businesses with a variety of needs, mixing his passion for technology with his experience in art and 3D design.
"It started when I saw this 3D performance of Tupac at Coachella," Jung said. "I was just really curious about the technology."
Jung joined the Entrepreneurial Fellows program at UB to further develop his business plan to apply holographic technology and design in a way that is practical for business. The program's mentorship opportunities with experienced entrepreneurs, he said, helped to solidify his ideas.
"Just having someone who knows the process already was really helpful,” he said. Jung also cited the tight-knit community of entrepreneurs in the program as a great source of support.
When asked about the challenges he's faced while enrolled as a Fellow, Jung admitted that pitching his business to new faces was never his strong suit.
"At first, I didn't like having to do mandatory pitch competitions," he said. "But they've grown on me."
Jung now believes that the competitions have helped him develop as an entrepreneur.
The unique name for his company, Jung said, comes from the word synaesthesia.
"It's mixing the senses of touch, sound, and sight," Jung explained, borrowing concepts from the psychological term. And the next step for Synaesthetic Solutions? Jung says it's opening an online content store for custom 3D art. From there, the world is his hologram.