newsroom
News
October 6, 2025
Business Today

AI in Higher Ed: Insights from a Business School Professor (Podcast)

Same thing happens here when we ask to get information from ChatGPT. I don't just want you to generate that information...I want you to think about it and understand it.
Dr. Bill Carter Associate Professor of Management
Associate Professor Bill Carter standing in front of the doors of University of Baltimore Business Center
Dr. Bill Carter, associate professor of management talks with the "Moving the Needle."

The latest installment of the special limited series, "AI, Unscripted," from the University System of Maryland (USM) sister institution University of Maryland, Baltimore (UMB), is now live on the "Moving the Needle" podcast.

 

This episode features an insightful 25-minute conversation with University of Baltimore Associate Professor of Management, William “Bill” Carter, who is actively incorporating artificial intelligence into his assignments to boost student engagement and critical thinking skills.

 

Key Takeaways from the Conversation

Cohosts Mary Crowley-Farrell and Dr. Michael Mills sat down with Dr. Carter to discuss his journey from theoretical technology development to the practical, exciting implementation of Generative AI in the classroom. Carter offers tangible, forward-thinking solutions for educators, faculty, and administrators.

 

Listen to learn more about:

  • Rethinking Assessment: Dr. Carter dives into how "ChatGPT is changing the notion of what is knowledge" and why educators must fundamentally rethink traditional assessment methods.
  • Redefining Outcomes: Discover the importance of updating and clarifying learning outcomes across courses and programs to account for the capabilities of AI.
  • The "Ask the AI" Assignment: Get a step-by-step walkthrough of Dr. Carter’s innovative assignment, designed to use AI as a tool for deeper, more sophisticated inquiry.
  • Boosting Critical Thinking: Learn practical strategies for teaching students to use Generative AI in a way that forces them to think harder and achieve a better understanding of the material.

A Fun, Low-Stakes Starting Point

For anyone wary of integrating Generative AI technology, Carter offers a great beginner's tip: simply ask ChatGPT to write a song about your grandmother's apple pie! It’s a low-stakes, creative, and fun way to start understanding the power, personality, and potential of the tool.

  

Tune in to hear the full conversation.

Listen to the full episode here
 

"AI, Unscripted" is a limited series from University of Maryland, Baltimore's "Moving the Needle" podcast, co-sponsored by the William E. Kirwan Center for Academic Innovation, CUSF, and MarylandOnline.

About the Cohosts:
Mary Crowley-Farrell: Collegiate Associate Professor for Communication and Journalism in UMGC's School of Integrative and Professional Studies and chair of CUSF’s Education Policy Committee
Michael Mills: Associate Senior Vice President of Equitable Access and Student Success at Montgomery College and chair of the board of MarylandOnline

UBalt's AI-Focused Business Education

a blue abstract box with the letters A and I

Graduate Business Program and Certificate Options

Categorized As
AIMerrick School of Business