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Merrick School of Business

Sean Carton

Sean Carton, D.C.D.

Professor of Practice

Department of Marketing and Entrepreneurship

  • D.C.D., University of Baltimore
  • M.A., University of Maryland College Park
  • B.A., University of Maryland Baltimore County

Sean Carton is the Director of the Center for Digital Communication, Commerce, and Culture at the University of Baltimore. He is also a Professor of Practice in the Merrick School of Business Department of Marketing and Entrepreneurship and also teaches in the School of Communication Design. As the founder of one of Baltimore’s first Web development firms in 1995, the founding Dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web (The Mosaic Quick Tour series) in 1993, Sean has over 20 years experience designing, developing, planning, and executing interactive media. Sean has published 8 books about the Internet, technology, business, and video games and writes regular columns for and as well as contributing to magazines such as Wired, Revolution, Stim, and POV. Sean is a sought after public speaker on issues of marketing, technology, and the Internet and has delivered keynote addresses to organizations such as EduWeb, EDUCAUSE, the Florida Telecommunications Industry Association, and the American Marketing Association in the US as well as to organizations in Italy and the UK. Sean holds a DCD from the University of Baltimore where he focused on digital communication theory and the development of new digital communications strategies. His doctoral project involved re-imagining online search using graphical (rather than text-based) interfaces. He earned an MA in English Literature from the University of Maryland, College Park and a BA in English/Psychology from UMBC. He has taught graduate and undergraduate courses in social media, digital culture, entrepreneurship, and online marketing at UB, UMBC, Goucher College, and Philadelphia University. Sean also serves as Chief Creative Officer at idfive, a Baltimore-based digital agency.

Intellectual Contributions

Book Chapters

Carton, S. (2012). Can Hipness Hurt Sales?. Oxford: Oxford University Press.