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Merrick School of Business

Gregory Gaynor

Gregory Gaynor, Ph.D.

Assistant Professor of Accounting

Department of Accounting
Office: Business Center 457
Phone: 410.837.5509

  • Ph.D., Florida State University
  • M.B.A., Old Dominion University
  • B.A., Dartmouth College

Professor Gaynor joined the faculty in 2011 after earning his Ph.D. from Florida State University. He has held positions within the securities industry and has allocated much of his research to analyzing the financial markets.

Intellectual Contributions

Refereed Journal Articles

Campbell, K., Ellingson, D., Notbohm, M., & Gaynor, G. (2014). The SEC's Regulation Fair Disclosure and Social Media. The CPA Journal. 84(11), 15.

Gaynor, G. (2014). Accounting Techniques for Loyalty Programs and Promotional Allowances in the Gaming Industry. Academy of Accounting and Financial Studies Journal. 18(2), 15.

Gaynor, G., & Morton, R. M. (2013). The Effect of the Summer Doldrums on the Market Reaction to Earnings Announcements. Advances in Accounting. 29(2), 195-204.

Gaynor, G., Morton, R. M., & Morse, J. N. (2013). The Effect of Earnings Announcement Timing on Liquidity. Global Business and Finance Review. Fall 2013. 116-137.

Gaynor, G., Campbell, K., Ellingson, D. A., & Notbohm, M. (2013). The Dodd-Frank Act's Conflict Minerals Provision: What CPAs Should Know about the SEC's Final Rule. The CPA Journal. 20-25.

Conference Proceedings

Gaynor, G., & Stiner, F. M. (2013). Accounting Choices in Gaming Loyalty Programs and Promotional Allowances. American Accounting Association Mid-Atlantic Regional Meeting.


Gaynor, G., & Askew, S. NASBA Data Summit, "AICPA CPA Candidate Success Research Project," NASBA, South Bend, IN. (2015).

Gaynor, G. MSB Accounting/Finance Speaker Series, "Research on Recent Trends in CPA Exam Performance," Merrick School of Business, UB Campus, Business Center. (2015).

Gaynor, G. NASBA Data Committee, NASBA, Nashville, TN. (2014).

Oblak, M. D., Stickney, L. T., Gaynor, G., & van Vliet, F. R. Fall Teaching & Learning Day, "“Enhancing” Learning in the Merrick School of Business through the Accounting and Business Honors Programs: A Panel Discussion," UB CELTT, Baltimore, MD. (2014).

Pevzner, M. B., & Gaynor, G. Annual Meeting of Public Interest Section of the American Accounting Association, "Internal Control Weaknesses and Firms' Cash Policies," American Accounting Association, San Diego, CA. (2014).

Gaynor, G. MBAA International Annual Conference, "Regulation Fair Disclosure and Social Media," MBAA International, Chicago, IL. (2014).

Gaynor, G. AAA Mid-Atlantic Regional Meeting, "Accounting Choices in Gaming Promotional Allowances and Loyalty Programs," American Accounting Association (AAA), Parsippany, NJ. (2013).

Gaynor, G. MBAA International Annual Conference, "The Dodd-Frank Conflict Minerals Provision- What CPAs Should Know," MBAA International, Chicago, IL. (2013).

Gaynor, G., & Morse, J. N. UB Merrick School of Business Research Luncheon, "The Effect of Earnings Announcement Timing on Liquidity," Merrick School of Business, Baltimore, MD. (2012).

Morse, J. N., Gaynor, G., & Morton, R. Southern Finance Association Annual Meeting, "The Effect of Earnings Announcements on Liquidity," Southern Finance Association, Charleston, SC. (2012).

Gaynor, G. American Accounting Association (AAA) Annual Meeting, "The Effect of the Summer Doldrums on the Market Reaction to Earnings Announcements," American Accounting Association (AAA), National Harbor, Prince George County, MD. (2012).

Gaynor, G., & Morton, R. AAA Mid-Atlantic Regional Meeting, "The Effect of the Summer Doldrums on Earnings Announcement Returns And ERC's," American Accounting Association (AAA), Philadelphia, PA. (2012).

Research in Progress