With data and analytical methods increasingly in demand, managers continuously synthesize and utilize, everything from supply chains, social networks, customer engagement, revenue modeling, and the list goes on and on. The MBA specialization in Data Analytics allows students to build upon the predictive analytics knowledge acquired in the MBA core courses and hones into the big data principles that aid in business strategies. It allows students to go back to their workplace with knowledge in-hand to make an impact.
Turning big data into actionable intelligence is an important facet to many organization's strategies to gain a competitive advantage and growth. The Merrick School of Business is home to one of the best examples of using data to improve outcomes in the Baltimore Neighborhood Indicators Alliance's (BNIA) annual report "Vital Signs." This important project is spearheaded by researchers in the Jacob France Institute—the nonpartisan economic research center housed in the school—and produces reliable and actionable quality of life indicators for Baltimore’s neighborhoods.
Specialization Courses (9 Credits)
|INSS 611||Data Science Toolkit I||1.5|
|INSS 612||Data Science Toolkit II||1.5|
|INSS 722||Visual Business Intelligence
Prerequisite: INSS 605
|INSS 651||Database Management Systems
Prerequisite: INSS 605 or INSS 640.
|MKTG 780||Marketing Information and Analysis
Prerequisite: MKTG 605