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Global Study Tour - Santiago, Chile
January 15 - 22, 2011

Download the Chile 2011 (.pdf) flyer.

This course will expose students to successful business practices in what is arguably the most vibrant economy in Latin America. Chile, once ruled by a leftist government, adopted US style economics and changed direction to a stable free-market economy that has garnered international investment, grown significantly, and become a world class competitor.

Course Description
This study abroad course fullfils the requirements for: MGMT498/798 Marketing Strategy in Latin America (counts as a MGMT or MKTG elective) Course Prerequisites: Completion of MKTG 301 or equivalent Length: 1 week during the winterim session. The actual travel dates to Chile will be January 15-22, 2011. Martin Luther King Day lies within this period to reduce the number of vacation days from work.

This tour features visits to successful companies in Chile which are models of marketing strategy. Students will gain a view of the changes supplied by several university experts who aided the country’s transformation. In addition, Chile has created companies who have successfully protected their markets in the face of foreign competition. Chile’s retail sector is remarkably competitive.

We will also visit some world renowned companies like Nestle, Concha y Toro Winery, Walmart (Chile), as well as eight other companies. Typically, marketing managers or VP’s of marketing will offer insight into their company’s stategies and successes as well as hard learned lessons.

Course Design and Schedule

Six days of visits to companies and sights in Santiago and lectures by local university faculty. Students participating in this international study experience will be assigned to teams and study one of the companies we visit. They will analyze their business and marketing strategy as it is shaped by the global and Chilean environment. The goal is to unlock the secrets of Chilean retail competitiveness.

Required Pre-trip meeting: Saturday, December 4, 2010 10-12 p.m. BC 221.

Total Cost: Estimated costs for travel, lodging and local transportation are approximately $2,350. The Wright Global Scholars fund will provide scholarships up to a maximum of $1,000 to eligible students.

For more information and registration approval, contact Prof. Dennis Pitta at

TRIP COST AND PAYMENT SCHEDULE Initial Deposit $1,350 DUE: Friday, November 12, 2010 Final Payment $1,000 DUE: Wednesday, December 15, 2010*
COURSE REGISTRATION DEADLINE: Tuesday, November 12, 2010**
COURSE TUITION DUE: Monday, December 13, 2010
* Final payment amount dependent upon individual scholarship awards.

** Note: A minimum of 15 students is required for this study tour to take place. This will be determined on November 12, 2010.

2010's course photos are available at: Login: UBChile2010 Password: merrick

Santiago Chile 11 Chile 2011 Chile 2011