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Learn more about your career options for the marketing specialization.

  • Types of jobs/fields you can enter:

    brand management
    customer relations/consumer affairs
    inside sales
    media and public relations
    market research
    physical distribution and logistics
    professional selling and sales management
    promotion and advertising
  • Positions you can hold:

    account representative
    brand/product manager
    business development officer
    customer services representative/manager
    Internet marketing specialist
    market manager
    market research specialist
    marketing assistant  
    purchasing agent
    research analyst
    retail manager
    sales representative
  • Areas of expertise you’ll develop:

    communicating information about products and services to prospective buyers
    determining the wants and needs of consumers
    developing products to satisfy customer demands
    making products and services available at times and places that meet customers’ needs
    pricing products to reflect costs, competition and customers’ ability to buy
    providing service and follow-up to ensure customer satisfaction
  • Where you could work:

    advertising agencies
    consulting companies
    nonprofit organizations
    social media companies

Need some career guidance?

Contact the Career and Professional Development Center to learn more about preparing yourself for post-college life: 410.837.5440 Student Center, Room 306.

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