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Why Study Marketing?

Choosing to pursue your undergraduate business administration degree can make you competitive and productive in today’s complex business environment.

Courses are offered to full-time and part-time students during the day and in the evening; many courses are also offered online.

Why this major is for you:

By selecting the marketing specialization, you can make your mark in business by creating, communicating and delivering value to customers.  The marketing specialization includes instruction in building strong brands, capturing marketing insights and performance, connecting with customers, delivering and communicating value, developing marketing strategies and plans, shaping market offerings and much more.