UB Economist: Light City Baltimore Has Marketing Potential
March 29, 2016
Contact: University Relations
Phone: 410.837.5739
Richard Clinch, director of the Jacob France Institute at the University of Baltimore, tells The Baltimore Sun that the upcoming Light City Baltimore festival has the potential to create significant marketing value for the city, much like SXSW has done for Austin.
"Baltimore has the right goals in mind," Clinch says, noting that the festival could generate as much as $30 million for the city during its run from March 28 through April 3. "A festival like this has a strategic marketing value, assuming it works. If they can pull off what South by Southwest does, it helps put a place on the map."
Clinch says the festival could have an impact on the city much like the Preakness does.
Read the Baltimore Sun article.
Learn more about the Jacob France Institute and the Merrick School of Business.