As social and political situations change worldwide, global markets are becoming increasingly complex. Yet we’re more interconnected with business partners and stakeholders than ever. Understanding and examining the market forces, public policy and regulatory issues that impact our organizational relationships helps us assess performance and evaluate where we fit in the bigger picture.
Dr. Praneet Randhawa has built her academic career studying exactly these kinds of stakeholder relationships and market forces. Understanding these complex dynamics requires educators who can translate global market realities into actionable insights.
Randhawa is a professor and J. William Middendorf Distinguished Professor for The
University of Baltimore’s Merrick School of Business. She holds a Ph.D. in business
administration and a master’s in hospitality business from Michigan State University.
Her research centers on understanding customer and managerial issues in services marketing,
innovation and new product development. She teaches marketing strategy and management,
and consumer behavior courses.
The diversity of our faculty of the Merrick School of Business is an asset to our students. It allows for our faculty to provide a worldwide view of business that is relevant and allows for an education that helps students not only build practical skills but provides opportunities for critical reasoning and problem solving. All these techniques help equip our students for the next role in their professional careers.
