Darlene Brannigan Smith, Ph.D.
Professor of Marketing
Department of Marketing and Entrepreneurship
Office: Business Center 573
Phone: 410.837.4996
E-mail: dsmith@ubalt.edu
Education:
- Ph.D., University of Maryland, College Park
- M.B.A., University of Baltimore
- B.S., University of Baltimore
- A.A., Anne Arundel Community College
-
Bio
Darlene Brannigan Smith, was the 11th dean in the history of the Merrick School of Business. Smith also has the distinct honor of being the first University of Baltimore alumna to lead the School of Business. Smith is a respected scholar, publishing in leading academic journals in marketing, including the Journal of Consumer Research and the Journal of Public Policy and Marketing. She has been a visiting professor at ESSEC University in France, Peking University in China, and the Universidad Alberto Hurtado in Chile. She has also completed the Management Development Program at the Harvard Institutes for Higher Education. In addition to her academic work, Smith has consulted for such corporations as AEGON, Blue Cross Blue Shield of Maryland, McCormick Food, Sheridan Press and Bartlett de Mexico, a firm in the nuclear power generation industry in Mexico. Dr. Smith is a member of the American Marketing Association and Network 2000. She is a graduate of Leadership Maryland and the Greater Baltimore Committee�s Leadership programs. In addition, she was twice recognized as one of Maryland�s Top 100 Women by the Daily Record and was inaugurated into the Women's Circle of Excellence in recognition of her leadership and service to others. Smith also holds a corporate board position with FMS Solutions, a financial management company focused on serving the operational needs of retail and independent supermarkets. In addition, she is serves on area nonprofit boards including Overcoming Poverty Together�an organization that focuses on creating opportunities for women through micro-loan programs, Network for Teaching Entrepreneurship, Baltimore, (NFTE)�a program that inspire young people from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures and the nonprofit Live Baltimore�an organization committed to promoting Baltimore City living. In Janaury 2012 she became the president of Live Baltimore's board.
-
Research Interests
Consumer Protection Service Quality Performance Management Strategic Planning
-
Teaching Interests
Marketing Strategy Service Marketing International Marketing
-
Recent Publications
Intellectual Contributions
Research in Progress
"Charity Engagement as a Factor in Determining Success of Cause-Related Marketing Campaigns" (Writing Results)
Planned submission August 2014."To a Better Understanding of Teaching Effectiveness Across Cultures: A Study of Chinese and American Students" (Writing Results)
"Using Blue Ocean Strategy to Reframe Graduate Business Education" (On-Going)