Marketing
The marketing expertise and skills you will acquire in this specialization are designed for lifelong value both domestically and globally. The MBA marketing specialization prepares you to better understand the strategies associated with creating customer value. You'll broaden your marketing entrepreneurial skills, and strengthen your analytical skills. You will be introduced to the fast-changing world of marketing communications and digital media that is transforming how customers engage with brands.
U.S. digital marketing spend will near $120 billion by 2021. Investment in paid search, display advertising, social media advertising, online video advertising and email marketing will pace to 46 percent of all advertising in five years.
Source: Forrester (Website accessed 05-21-18)
MBA Program Requirements and Specialization Courses
-
Foundation Courses (0-12 Credits)
Up to 12 Foundation Credits may be waived. Please speak with your adviser. Course No. Title Credits ACCT 505 Accounting Essentials
Prerequisite: Graduate Standing1.5 ECON 505 Micro Economics
Prerequisite: Graduate Standing1.5 ECON 506 Macro Economics
Prerequisite: Graduate Standing1.5 FIN 505 Essentials of Finance 1.5 MKTG 505 Marketing Essentials
Prerequisite: Graduate Standing1.5 OPM 505 Introduction to Operations Management
Prerequisite: Graduate Standing1.5 OPRE 505 Fundamentals of Statistics
Prerequisite: Graduate Standing1.5 OPRE 506 Managerial Statistics
Prerequisite: OPRE 5051.5 -
Required Core Courses (13.5 Credits)
All students in the MBA program take these Required Core Courses. Course No. Title Credits ACCT 605 Performance Management and Accounting Controls
Prerequisites: ACCT 505 or equivalent.3 ECON 605 Business and Public Policy in a Global Economy
Prerequisites: ECON 505 and ECON 506.1.5 ENTR 605 Creativity and the Entrepreneurial Mindset
Prerequisite: Graduate Standing.1.5 FIN 605 Financial Management
Prerequisites: FIN 505 or with permission.1.5 INSS 605 IT for Business Transformation
Prerequisite: Graduate Standing3 MGMT 605 Leading with Integrity
Prerequisite: Graduate Standing1.5 OPRE 605 Business Analytics
Prerequisites: OPRE 504 or OPRE 505 and OPRE 506, or with permission.1.5 -
Flexible Core Courses (10.5 credits)
Are you more the corporate type or do you have an entrepreneurial mindset?
These Flexible Core Courses can be tailored to fit your career goals.Course No. Title Credits FIN 615 Entrepreneurial Finance
Prerequisites: FIN 605 or with permission.1.5 FIN 625 Corporate Finance
Prerequisite: FIN 6051.5 MGMT 615 Managing in a Dynamic Environment
Prerequisites: MGMT 605 or MGMT 6003 MGMT 625 Collaboration, Negotiation and Conflict Management
Prerequisites: MGMT 605 or MGMT 6003 MKTG 635 Entrepreneurial Marketing
Prerequisite: MKTG 505
3 MKTG 645 Customers and Markets
Prerequisite: MKTG 5053 OPM 615 Innovation and Project Management
Prerequisites: OPM 505 or MGMT 5063 OPM 625 Operations and Supply Chain Management
Prerequisites: OPM 505 or MGMT 5063 -
Capstone Course (3 Credits)
You are close to graduating. It's time to step up your game with the experiential Capstone Course. Course No. Title Credits MGMT 790 Strategic Management Capstone
Prerequisites:
ACCT 605, ECON 605,
ENTR 605, FIN 605,
INSS 605, MGMT 605,
MKTG 605, OPRE 6053
Marketing Specialization Courses (9 Credits)
| Course No. | Title | Credits |
|---|---|---|
| MKTG 755 |
Marketing Communication and Social Media Prerequisite: MKTG 605 or MKTG 635 or 645 |
3 |
| MKTG 760 | Global Marketing Management Prerequisite: MKTG 605 or MKTG 640 or MKTG 635 or 645 |
3 |
| MKTG 762 | Market Opportunity Analysis Prerequisite: MKTG 605 or MKTG 635 or 645 or permission of the instructor |
3 |
| MKTG 770 | Product and Brand Development and Management Prerequisite: MKTG 605 or MKTG 640 or MKTG 635 or 645 |
3 |
| MKTG 780 | Marketing Information and Analysis Prerequisite: MKTG 605 or MKTG 635 or 645 |
3 |
| MKTG 792 ~OR~ MKTG 797 |
Special Topics in Marketing Prerequisite: MKTG 605 or MKTG 635 or 645 |
1.5 3 |
| Maximum of 3 credits from the following below: | ||
| MGMT 798 |
Global Field Study Prerequisite: Department consent |
3 |
| MKTG 795 | Graduate Marketing Internship Prerequisite: MKTG 605 and Department Approval |
3 |
| MKTG 799 | Independent Study Prerequisite: MKTG 605 and Departmental Approval |
3 |
* NOTE: Students may not complete both MKTG 635 and 645.