Why this major is for you:
Businesses today, and every sector of the economy overall, are increasingly dependent on big data. Business analytics involves using that data to improve decision making / leverage insight from data, and is used for everything from optimally pricing hotel rooms, to figuring out which TV shows will be successful, or identifying procurement fraud.
The data analytics specialization will give students skills in database and big data technologies like online analytical processing, business intelligence, and data manipulation and transformation, as well as skills in predictive and prescriptive statistical modeling, and project management.