Degree Requirements

What You'll Need to Earn Your Degree.

It takes 120-credits to earn your UBalt degree. You have the opportunity to specialize in marketing when you enroll in the B.S. in Business Administration program. Our faculty also built unique career tracks to help you go deeper into marketing. Consider career tracks in marketing analytics, marketing strategy or sales and communication.

Your Guide to Graduation.

This curriculum is effective as of spring 2026.

Sample 4-Year Plan

What you'll learn.

General Education

General Education credits are required. Non-business General Education requirements are indicated below. Business core requirements satisfy an additional 15 credits.

General Education requirements for all new students entering UBalt in fall 2022 and after.

Browse the course descriptions of all courses that the Merrick School of Business offers or view the course catalog.

Course	Title	Credits	Notes
IDIS 101	First-Year Seminar: Introductions to University Learning	3	Only for UBalt Freshman
INFO 110	Introduction to Information Literacy	3	Only for UBalt Freshman
	Arts and Humanities (AH)	3	Must be an approved ART course in transfer or completed at UBalt.
	Arts and Humanities (AH)	3	Must be a different discipline.
	Social and Behavioral Sciences (SBS)	3	Other than economics
	Biological and Physical Sciences (BPS)	3
	Biological and Physical Sciences with a Lab (BPSL)	3-4
	English Composition (COMP)	3
BUAD 301	Ethical Issues in Business \| Upper-Division Ethics (UETH)	3	Alternative course: IDIS 302
WRIT 300.MSB	Composition and Research \| Upper-Division Writing (UCOMP)	3	Pleacement test is required.

Lower-Division Business Core

Lower-Division Business Core Requirements (27 credits)

Course	Title	Credits	Notes
ACCT 201	Introduction to Financial Accounting	3
ACCT 202	Introduction to Managerial Accounting	3	Prerequisite: ACCT 201 or equivalent with a minimum grade of C.
BULA 151	Business Law I	3
CMAT 201 or 303	Oral Communications	3
ECON 201	Principles of Microeconomics	3
ECON 202	Principles of Macroeconomics	3
MATH 111	College Algebra	3
MATH 115	Introductory Statistics	3
OPRE 202	Statistical Data Analysis	3

Upper-Division Business Core

Upper-Division Business Core Requirements (31 credits)

Course	Title	Credits	Notes
ENTR 305	Entrepreneurship and Innovation	3
FIN 331	Financial Management	3	Prerequisites: ACCT 201, ECON 200 or 3 hours of micro- or macroeconomics, and MATH 11
INSS 300	Management Information Systems	3
INSS 305	Data Driven Decision Making	3
MGMT 301	Management and Organizational Behavior	3
MGMT 302	Global Business Environment	3	Prerequisites: (ECON 200 or ECON 202) and (CMAT 201 or CMAT 303).
MGMT 330	Personal and Professional Skills for Business	1	There is a lab fee associated with this course.
MGMT 339	Process and Operations Management	3
MGMT 470	Enterprise Management and Strategy	3	Capstone Course
MKTG 301	Marketing Management	3
OPRE 315	Business Application of Decision Science	3	Prerequisites: MATH 115 and OPRE 202

Specialization Required Course

Marketing Specialization (3 credits)

Course	Title	Credits	Notes
MKTG	Advanced Marketing Management	3	Prerequisite: MKTG 301,senior status or permission of the department chair/ Merrick School of Business student.

Elective Courses

Choose 12 credits from the approved electives.

Course	Title	Credits	Notes
CMAT 391	Public Relations Strategies	3
ENTR 320	Opportunity Assessment and Development	3	Prerequisite: ENTR 305
INSS 422	Business Intelligence	3	Prerequisites: INSS 300 or permission of the instructor.
MGMT 498	Global Field Study	3	Prerequisite: permission from the Office of the Dean.
MKTG 405	Digital Marketing Strategy	3	Prerequisite: MKTG 301
MKTG 407	International Marketing	3	Prerequisite: MKTG 301
MKTG 410	Buyer Behavior and Marketing Analysis	3	Prerequisite: MKTG 301 and MATH 115.
MKTG 415	Marketing Communication	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 430	Personal Selling	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 440	Product Management	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 495	Internship in Marketing	1-3	Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required.
MKTG 497	Special Topics in Marketing	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.

Consider a Marketing Career Track.

Choosing a career track provides in-depth knowledge related to the area of study. Choose one of the following tracks:

Marketing Analytics
Marketing Strategy
Sales and Communications

Marketing Analytics

Students may choose three courses from the groups below to satisfy the marketing specialization electives.

Course	Title	Credits	Notes
ENTR 320	Opportunity Assessment and Development	3	Prerequisite: ENTR 305
INSS 422	Business Intelligence	3	Prerequisite: INSS 300 / Merrick School of Business student or by permission of the instructor.
MGMT 498	Global Field Study	3	Prerequisite: permission from the Office of the Dean.
MKTG 405	Digital Marketing Strategy	3	Prerequisite: MKTG 301
MKTG 495	Internship in Marketing	1-3	Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required.
MKTG 497	Special Topics	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 499	Independent Study	1-3	Prerequisite: Merrick School of Business student or by permission of the instructor.

Marketing Strategy Track

Students may choose three courses from the groups below to satisfy the marketing specialization electives.

Course	Title	Credits	Notes
CMAT 391	Public Relations Strategies	3
ENTR 320	Opportunity Assessment and Development	3	Prerequisite: ENTR 305
MGMT 498	Global Field Study	3	Prerequisite: permission from the Office of the Dean.
MKTG 407	International Marketing	3	Prerequisite: MKTG 301
MKTG 440	Product Management	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 495	Internship in Marketing	1-3	Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required.
MKTG 497	Special Topics	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 499	Independent Study	1-3	Prerequisite: Merrick School of Business student or by permission of the instructor.

Sales and Communications Track

Students may choose three courses from the groups below to satisfy the marketing specialization electives.

Course	Title	Credits	Notes
CMAT 391	Public Relations Strategies	3
MGMT 498	Global Field Study	3	Prerequisite: permission from the Office of the Dean.
MKTG 405	Digital Marketing Strategy	3	Prerequisite: MKTG 301
MKTG 415	Marketing Communication	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 430	Personal Selling	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 495	Internship in Marketing	1-3	Prerequisites: Completion of 9 hours of marketing courses, with a minimum GPA of 3. 0. Completion of MGMT 330 is recommended. Permission of the Office of the Dean is required.
MKTG 497	Special Topics	3	Prerequisite: MKTG 301 / Merrick School of Business student or by permission of the instructor.
MKTG 499	Independent Study	1-3	Prerequisite: Merrick School of Business student or by permission of the instructor.

Below is an example plan of study for the B.S. in Business Administration - Marketing Specialization. This is meant to act as a guide, but need not be followed in the same order for every student. Part-time students and those students transferring in credits from another university or college will need to adjust their plan accordingly. This plan does not account for courses taken during summer sessions. Students should consult with their adviser each semester prior to registration.

Freshman Year

Fall Semester	Spring Semester
IDIS 101 - Applied Learning and Study Skills	CMAT 201 - Communicating Effectively -or- CMAT 303 - Oral Communications in Business
INFO 110 - Introduction to Information Literacy	WRIT 101 - College Composition
MATH 082, 086 or 111 - College Algebra	General Education or Lower-Level Elective
General Education or Lower-Level Elective	General Education or Lower-Level Elective
General Education or Lower-Level Elective	General Education or Lower-Level Elective

Sophomore Year

Fall Semester	Spring Semester
ACCT 201 - Introduction to Financial Accountin	ACCT 202 - Introduction to Managerial Accounting
INSS 310 - Programming for Analytics	ECON 202 - Macroeconomics
MATH 115 - Introductory Statistics	OPRE 202 - Statistical Data Analysis
ECON 201 - Microeconomics	General Education or Lower-Level Elective
General Education or Lower-Level Elective

Junior Year

Fall Semester	Spring Semester
FIN 331 - Financial Management	INSS 305 - Data Driven Decision Making
INSS 300 - Management Information Systems	MGMT 301 - Management and Organizational Behavior
MGMT 330 - Personal and Professional Skills for Business	MGMT 302 - Global Business Environment
MKTG 301 - Marketing Management	OPRE 315 - Business Application of Decision Science
WRIT 300 - Advanced Expository Writing	Marketing Elective

Senior Year

Fall Semester	Spring Semester
ENTR 305 - Entrepreneurship and Innovation	BUAD 301- Ethical Issues in Business
MGMT 339 - Process and Operations Management	MGMT 470 - Enterprise Management and Strategy (Capstone)
Marketing Elective	MKTG 460 - Advanced Marketing Management
Marketing Elective	Elective
Elective

NOTE: Be sure to apply for graduation early in this semester.

Important Student Information

Maintain a minimum cumulative grade point average of 2.0.
Earn a minimum grade of “C” in all lower- and upper-division business core and specialization requirements (including business elective requirements).
Earn a minimum grade of “C-” in all lower-level general education requirements taken at UBalt and a minimum grade of C (2.0) in all upper-level general education requirements.
Students are limited to three attempts to successfully complete all lower-and upper-division business core and specialization requirements.
Apply up to 63 credits of community college work or up to 90 credits of four-year college or university work toward degree requirements, unless an articulation agreement stipulates otherwise.
Complete at least 30 credits at The University of Baltimore.
Placement testing is required for:
- MATH 111 College Algebra
- WRIT 300 Composition and Research
- Placement tests must be completed by the second semester. For more information, visit UBalt Information Library (UBalt login credentials required).
Please check the current catalog for all courses that satisfy general education requirements.
The last 30 credit hours of your program must be taken at UBalt. To take courses outside UBalt toward your program, you must obtain approval from your academic adviser.
Note: The provisions of this page are not to be regarded as a contract between the student and the University of Baltimore. The Merrick School reserves the right to change courses, schedules, calendars, and any other provisions or requirements. Students are responsible for the selection of courses, completion of degree requirements, and acquainting themselves with academic policies.