bachelor-multimedia-storytelling

Requirements and Learning Outcomes

Earn your UBalt degree by majoring in Multimedia Storytelling.

 

Degree Requirements

  • These requirements apply to students entering this program in fall 2026 and thereafter.
    Students who enrolled earlier should consult the catalog in effect at the time they enrolled.

  • Read the course descriptions.

    Multimedia Storytelling Program Requirements 
    (48 credits)

  • Areas of Focus

  • General Electives

  • Information Literacy Requirement 

General Education requirements for all new students entering UBalt in fall 2022 and after.

UPPER DIVISION: (Required for all Multimedia Storytelling majors. 24 credits)

Take these seven classes:

Core Storytelling Foundation (24 credits)

  • STRY301: Intro to Multimedia Storytelling (3)
  • STRY310: Creativity and Voice (3)
  • STRY360: Multimedia Production (3)
  • STRY371: Storytelling Industries (3)
  • CMAT315: Design Foundations (3)
  • CMAT342: The Rhetoric of Digital Communication (3)
  • STRY498: Capstone (3)

One Literature and Culture course (3) from the list below.

Literature and Culture Courses
  • ENGL 315: The Short Story (3)
  • ENGL 316: Modern Poetry (3)
  • ENGL 319: Topics in International Literature (3)
  • ENGL 320: Contemporary Literature (3)
  • ENGL 333/CMAT333: Media Genres (3)
  • ENGL 332: Literature and Film (3)
  • ENGL 337: Great Plays (3)
  • ENGL 349: American Identities (3)
  • ENGL 360: Major Authors (3)
  • ENGL 365: Shakespeare’s Influence  (3)
  • ENGL 391: Topics in Language and Society (3)
  • ENGL 397: Literary Theory and Interpretation (3)
  • ENGL 400: Literature in Society (3)
  • CMAT 230: Baltimore in the Media (3)
  • CMAT 231: Decoding Media (3)
  • CMAT 271: Interpreting Pop Culture (3)
  • CMAT 475: Media Criticism (3)
  • HIST250: Digital History (3)
  • Media Design & Production
  • Public Relations & Social Media
  • Creative Writing and Publishing

MEDIA DESIGN & PRODUCTION 

(choose 18 credits from the following courses)

  • CMAT 357: Principles of Design (prerequisite: CMAT315) (3)
  • CMAT 358: Digital Design (3)
  • CMAT364: Digital Photo (3)
  • CMAT367: Mobile Photo & Video (3)
  • CMAT369: Digital Video (3)
  • CMAT 392: Media Branding (prerequisite: CMAT315) (3)
  • CMAT456: Motion Graphics (3)
  • CMAT 457: Advanced Print Design (prerequisite: CMAT357) (3)
  • CMAT 459: Advanced Digital Design (prerequisite: CMAT358) (3)
  • ENGL 400/ARTS 201: Literature in Society (3)
  • ENGL401: Publication and Performance (3)
  • ARTS353: Arts Event Production (3)

Students can also take advanced DESN courses with permission.

 

PUBLIC RELATIONS & SOCIAL MEDIA 

(choose 18 credits from the list below)

  • ENGL 321/CMAT 320: Argumentation, and Debate, and Society (3)
  • CMAT 391: Public Relations Strategies (3)
  • ENGL 324: Public Relations Writing (3)
  • ENGL 326: Writing for Digital Media (3)
  • ENTR 305:  Entrepreneurship and Innovation (3)
  • MKTG 301: Marketing Management (3)
  • CMAT 357: Principles of Design (prereq: CMAT315) (3)
  • CMAT 358: Digital Design (3)
  • CMAT 364: Digital Photography (3)
  • CMAT 367: Mobile Photo & Video (3)
  • CMAT 368: Photojournalism (3)
  • CMAT 369: Digital Video (3)
  • CMAT 392: Media Branding (prereq: CMAT315) (3)

  • CMAT 457: Advanced Print Design (prereq: CMAT 357) (3)

  • CMAT 459: Advanced Digital Design (prereq: CMAT 358) (3)

  • CMAT 469: Advanced Digital Video (prereq: CMAT 369) (3)

  • MKTG 405: Digital Marketing Strategy (3)

  • MKTG 410: Buyer Behavior and Marketing Analysis (3)

  • MKTG 415: Marketing Communication (3)

  • ARTS353: Arts Event Production (3)

Students can also take advanced DESN courses with permission.

Creative Writing and Publishing 

(choose 18 credits from the list below)

  • ENGL 321/CMAT320: Argumentation, Debate, and Society (3)
  • ENGL 323: Writing, Editing, and Publishing (3)
  • ENGL 325: Introduction to Journalism (3)
  • ENGL 401: Publication and Performance (3)
  • ENGL 402: Copy-Editing and Document Design (3)
  • ENGL 324: Public Relations Writing (3)
  • ENGL 326: Writing for Digital Media (3)
  • CMAT 475: Media Criticism (3)
  • ENGL 382: Creative Writing Workshop: Poetry (3)
  • ENGL 383: Creative Writing Workshop: Fiction (3)
  • ENGL 385: Creative Writing Workshop: Playwriting (3)
  • ENGL 386: Creative Writing Workshop: Journalism (3)
  • ENGL 387: Creative Writing Workshop: Memoir (3)
  • ENGL 388: Creative Writing Workshop: Special Topics (3)
  • ENGL 363/CMAT363: Creative Writing Workshop: Screenwriting (3)

Students can also take advanced CWPA courses with permission.

 

OTHER ELECTIVES (applies to all focus areas) 

  • CMAT 407 Internship
  • CMAT 489 Directed Independent Study
  • CMAT 490 Honors Project
  • CMAT 493 Honors Seminar
  • CMAT 497 Special Topics in Communication 

IDIS 101 First Year Seminar: Introduction to University Learning (freshmen only; transfer students replace this with a different elective)

Complete as many courses as necessary from any discipline to fulfill your 120-credit requirement to graduate. These can include General Education courses, additional courses in the major and/or other courses of interest.

Meet the UBalt Information Literacy graduation requirement by successfully completing one of the following:

  • INFO 110 Introduction to Information Literacy 
  • CMAT 353 Research Methods in Digital Communication 

LEARNING OUTCOMES

ASSURANCE OF LEARNING: B.A. IN MULTIMEDIA STORYTELLING

 

Mission Statement

Great stories shape the way we see the world, influencing, persuading, and giving voice to human experience. The Bachelor of Arts in Multimedia Storytelling is an innovative, interdisciplinary program that combines narrative craft with visual design, digital media, and professional and creative writing. Students conceptualize, create, and share compelling stories across platforms, mastering the tools needed to make meaningful impact on their audience. Graduates are prepared for dynamic careers in digital and social media, corporate and nonprofit communications, journalism, creative writing and publishing—any field where powerful storytelling through words and images matters.

 

Program-Level Student Learning Outcomes

Upon graduating from the B.A. in Multimedia Storytelling program students will be able to:

 

Develop and apply creative storytelling techniques across multiple platforms.

Evaluate the effectiveness of storytelling techniques and media strategies for engagement with different audiences and purposes  

Analyze contexts (cultural, institutional, legal, sociopolitical, etc.) in which media content is produced and circulated

Apply media/literary theory and design principles to real world problems

Write and present clearly and persuasively across genres and platforms, adapting voice, style, and structure for varied audiences and purposes.