Dennis A. Pitta, Ph.D.
Professor of Marketing
J. William Middendorf Chair Distinguished Professor
- Ph.D., University of Maryland
- M.B.A., Canisius College
- M.S., Canisius College
- B.S., Boston College
Dr. Pitta publishes in several peer reviewed journals including the Journal of Consumer Marketing, Journal of Product and Brand Management, and Journal of Marketing Development and Competitiveness.
Brand management, new product development and promotion
Brand management, new product development, promotion and social media management
Bryan, L., Cardona, M. M., Pitta, D. A., & Schneller, B. (2014). Leveraging the Talents of Faculty Members to Create an Engaged Retirement Ecosystem at the University of Baltimore. Stylus Publishing and ACE - The American Council on Education. 129-144.
Refereed Journal Articles
Maddox, L., Patino, A., Katsanis, L., & Pitta, D. A. (2017). The Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention. Advances in Economics and Business. 5(11), 575-581.
Kalcheva, V., Patino, A., Winsor, R., Graham, C., & Pitta, D. A. (2016). "Current and Future Jesuit-Educated Managers’ Perceptions of Socially Responsible Business Practices". Jesuit Higher Education: A Journal. 5(1), 76-84.
Pitta, D. A., Patino, A. D., & Maddox, L. (2016). Social Media Influences on Building Brand Equity. Journal of Marketing Development and Competitiveness. 10(3), 17-25.
Pitta, D. A., Patino, A. D., Kaltcheva, V. D., & Leventhal, R. C. (2015). Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness. Marketing Management Journal. 25(2), 134-143.
Guesalaga, R., Pitta, D. A., & . (2014). The Importance and Formalization of Service Quality Dimensions: A Comparison of Chile and the United States. Journal of Consumer Marketing. 31(2), 145-151.
Pitta, D. A., Patino, A., Kaltcheva, V. D., Sriram, V., Winsor, R. D., & . (2014). How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences. Journal of Consumer Marketing. 31(1), 2-12.
Kaltcheva, V., Patino, A., Laric, M. V., Pitta, D. A., & Imparato, N. (2014). Customers' Relational Models as Determinants of Customer Engagement Value. Journal of Product and Brand Management. 23(1), 55-61.
Fowler, D. C., Pitta, D. A., & Leventhal, R. (2013). Technological Advancements and Social Challenges for One-to-One Marketing. Journal of Consumer Marketing. 30(6), 509-516.
Fowler, D. C., & Pitta, D. A. (2013). Advances In Mining Social Media: Implications For Marketers. Journal of Information Technology Management. XXIV(4), pp25-33.
Isberg, S. C., & Pitta, D. A. (2013). Using Financial Analysis to Assess Brand Equity. Journal of Product and Brand Management. 22(1), 13.
Pitta, D. A., Patino, A. D., Kaltcheva, V., & Leventhal, R. (2016). Social Media Challenges to Building Brand Equity. Proceedings of the Society for Marketing Advancement.
Maddox, L. M., Katsanis, L. P., & Pitta, D. A. (2016). Addressing the Obesity Issue: Affirmative Disclosure in Fast Food Advertisement. Academy of Marketing, 11th Global Brand Conference.
Patino, A., Pitta, D. A., & Kaltcheva, V. (2015). Employing a Relationship Perspective to Determine Customer Engagement Value in Service Contexts. Association for Consumer Research.
Laric, M. V., Lingelbach, D., & Pitta, D. A. (2013). Two Decades of Technological Entrepreneurship: From "Lab to Market" to an M.S. Degree in “Innovation Management and Technology Commercialization”. Western Business Management.
Kalcheva, V., Patino, A. D., Pitta, D. A., & Laric, M. V. "Employing a Relationship Perspective to Determine Customer Engagement Value in Service Contexts," Association for Consumer Research, San Antonio, TX. (2015).
Research in Progress
"Born Global and Networking for Resources" (On-Going)