Our creative platform forms the basis of our brand’s unique identity.
Our message is what we say. Our voice is how we say it. Together, a compelling message and a consistent voice make the UB story resonate with our audiences and set us apart from our peers. Here, you’ll find guidance to help you achieve this across every communication platform.
The creative platform is the output of the messaging map combined with the personality traits. It communicates not only what we do but also the attitude in which we do it. It elevates our strengths and inspires the look, feel and tone of communications.