Jessica Hensley, M.A. '02
Creative Director, SAI Digital
Browsing the internet has become so ingrained in our culture that it's easy to overlook how our favorite websites are built to create user-friendly experiences.
Behind-the-scenes experts like Jessica Hensley, M.A. '02, are bringing clients' visions to life through compelling digital experiences and web design.
"Our area of work is focused on designing and developing websites for higher education and non-profit associations," says Hensley, Creative Director for SAI Digital, a web and digital agency based in Baltimore. "I have the opportunity to learn about colleges and universities across the country, as well as non-profit organizations and professional associations who work in a wide variety of areas. My job is never boring!"
Hensley has worked in web design for most of her professional career dating back to the late 1990s when the internet was just beginning to evolve.
"People were excited to find someone who knew how to build a webpage, and I was working in a role that allowed me to explore how I could use my creativity online while learning how to both design and code early webpages."
Realizing how much she enjoyed working in the digital space, Hensley wanted to elevate her expertise in the field. She enrolled in UB's Publications Design program, which integrates conceptual thinking, design, and research across multiple forms of media to help students excel in today's ever-evolving communications industry.
"My M.A. program was fantastic and helped set me on the path I am on today," says Hensley. "I not only deepened my design skills and learned to build sites, but more importantly, I learned the greater understanding of what is needed to create an effective and engaging user experience."
During her time as a student, Hensley also built a network of friends and business connections that have been influential throughout her career.
"As a director in my company, I am always excited to see UB grads applying for positions. I know I can rely on the quality of their education and skillset."
Learn more about the M.A. in Integrated Design (formerly Publications Design) program.