Dennis A. Pitta

Dennis A. Pitta, Ph.D.

Professor of Marketing
J. William Middendorf Chair Distinguished Professor

Department of Marketing and Entrepreneurship
Office: Business Center 501
Phone: 410.837.4891
E-mail: dpitta@ubalt.edu
Personal Web Site: home.ubalt.edu/ntsbpitt/index.html

Education:

• Ph.D., University of Maryland
• M.B.A., Canisius College
• M.S., Canisius College
• B.S., Boston College

• Bio

  Dr. Pitta publishes in several peer reviewed journals including the Journal of Consumer Marketing, Journal of Product and Brand Management, and Journal of Marketing Development and Competitiveness.

• Research Interests

  Brand management, new product development and promotion

• Teaching Interests

  Brand management, new product development, promotion and social media management

• Recent Publications

  Intellectual Contributions

  Book Chapters

  Bryan, L., Cardona, M. M., Pitta, D. A., & Schneller, B. (2014). Leveraging the Talents of Faculty Members to Create an Engaged Retirement Ecosystem at the University of Baltimore. Stylus Publishing and ACE - The American Council on Education. 129-144.

  Refereed Journal Articles

  Maddox, L., Patino, A., Kaltcheva, V. D., & Pitta, D. A. (2018). Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching. Journal of Advertising Education.

  Maddox, L., Patino, A., Katsanis, L., & Pitta, D. A. (2017). The Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention. Advances in Economics and Business. 5(11), 575-581.

  Pitta, D. A., Patino, A. D., & Maddox, L. (2016). Social Media Influences on Building Brand Equity. Journal of Marketing Development and Competitiveness. 10(3), 7-25.

  Kalcheva, V., Patino, A., Winsor, R., Graham, C., & Pitta, D. A. (2016). "Current and Future Jesuit-Educated Managers’ Perceptions of Socially Responsible Business Practices". Jesuit Higher Education: A Journal. 5(1), 76-84.

  Pitta, D. A., Patino, A. D., & Maddox, L. (2016). Social Media Influences on Building Brand Equity. Journal of Marketing Development and Competitiveness. 10(3), 17-25.

  Pitta, D. A., Patino, A. D., Kaltcheva, V. D., & Leventhal, R. C. (2015). Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness. Marketing Management Journal. 25(2), 134-143.

  Guesalaga, R., Pitta, D. A., & . (2014). The Importance and Formalization of Service Quality Dimensions: A Comparison of Chile and the United States. Journal of Consumer Marketing. 31(2), 145-151.

  Pitta, D. A., Patino, A., Kaltcheva, V. D., Sriram, V., Winsor, R. D., & . (2014). How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences. Journal of Consumer Marketing. 31(1), 2-12.

  Kaltcheva, V., Patino, A., Laric, M. V., Pitta, D. A., & Imparato, N. (2014). Customers' Relational Models as Determinants of Customer Engagement Value. Journal of Product and Brand Management. 23(1), 55-61.

  Conference Proceedings

  Maddox, L., Patino, A. D., Pitta, D. A., & Katsanis, L. P. (2018). Better Understanding Body Mass Index (BMI): A Study of Segmentation Strategies for Public Policy Communication. American Marketing Association-Marketing Public Policy Conference.

  Maddox, L. M., Katsanis, L. P., & Pitta, D. A. (2016). Addressing the Obesity Issue: Affirmative Disclosure in Fast Food Advertisement. Academy of Marketing, 11th Global Brand Conference.

  Patino, A., Pitta, D. A., & Kaltcheva, V. (2015). Employing a Relationship Perspective to Determine Customer Engagement Value in Service Contexts. Association for Consumer Research.

  Presentations

  Patino, A., Katsanis, L., Carter, W., & Pitta, D. A. Global Brand Conference, "Startups and branding: Can early lifecycle stage organizations manage to brand?," Berlin, Germany. (2018).

  Maddox, L., Patino, A. D., Pitta, D. A., & Katsanis, L. Academy of Marketing, 13th Global Brand Conference., "Consumer Connectedness and the Service Brand Experience," Newcastle, UK. (2017).

  Kalcheva, V., Patino, A. D., Pitta, D. A., & Laric, M. V. "Employing a Relationship Perspective to Determine Customer Engagement Value in Service Contexts," Association for Consumer Research, San Antonio, TX. (2015).

  Research in Progress

  "Born Global and Networking for Resources" (On-Going)
  

  "Insights into the Brand Management Team" (On-Going)
  A sample of pharmaceutical product managers was surveyed to learn effective organizational structures.