Praneet Randhawa, Ph.D.
J. William Middendorf Distinguished Professor
Department of Marketing and Entrepreneurship
- Ph.D., Michigan State University
- M.S., Michigan State University
- Post Graduate Diploma, Annamalai University, India
- B.S., Institute of Hotel Management, India
Praneet Randhawa joined University of Baltimore as an assistant professor of marketing at the Merrick School of Business in fall 2014. She holds a Ph.D. in business administration and a master�s in hospitality business from Michigan State University. Her research centers on understanding customer and managerial issues in services marketing, innovation, and new product development. Dr. Randhawa's research has been published or is forthcoming in Journal of Product Innovation Management, Journal of Business Research, Cornell Hospitality Quarterly, and other peer-reviewed outlets. Her research work has been funded by the Club Managers� Association of America (CMAA) and the University of Baltimore�s Fund for Excellence. Dr. Randhawa teaches marketing management and consumer behavior courses at the undergraduate level.
My research primarily centers on understanding customer and managerial issues in marketing with special emphasis on the following topics: Services Marketing, Customer Experience Management, Innovation and New Product Development.
Refereed Journal Articles
Randhawa, P. (2023). Effects of Customer Relationship Management on Service Innovation: Moderating Role of Managers� Risk-Taking Behavior and Interaction Frequency. Journal of Hospitality Marketing & Management.
Randhawa, P., & Lee, H. S. (2021). The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship Between Workplace Envy and Service Outcomes. Services Marketing Quarterly. 42(1-2), 20-37.
Voorhees, C. M., Beck, J. M., Randhawa, P., DeTienne, K. B., & Bone, S. A. (2021). Assessing the Detrimental Effects of Service Variability on Customer Spending. Journal of Service Research.
Kirca, A. H., Randhawa, P., Talay, B., Akdeniz, B., & . (2020). The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry. International Journal of Research in Marketing. 37(2), 421-439.
Randhawa, P. Frontiers in Services, "The Relationship between Team Innovative Culture and Employee Career Satisfaction: Case of Frontline Employees," (2020).
Randhawa, P., Lee, H., Cichy, R. F., & . SERVSIG Conference, "The Moderating Impact of Workplace Friendship and Supervisory Interactional Justice on the Relationship Between Workplace Envy and Service Environment," Paris, France. (2018).
Contracts, Grants and Sponsored Research
Randhawa, Praneet , "2019 Summer REACH Research Award" Sponsored by Merrick School of Business, The University of Baltimore, $4500. (2019).