Ven Sriram, Ph.D.
Chair of the Faculty
Professor of Marketing
Phone: 410.837.5081
E-mail: vsriram@ubalt.edu
Education:
- Ph.D., University of Maryland, College Park
- M.M.S., University of Bombay
- B.A., University of Madras
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Bio
Ven Sriram is the chair of the department of marketing and entrepreneurship. He earned his bachelor�s degree is in Economics and his and master�s in Management, both from India. He earned his Ph.D. from the University of Maryland, College Park in the US. He has been a Fulbright Scholar in Nepal and Turkey and a Visiting Fellow at the Centre of International Studies at Cambridge University, UK. His research and consulting interests focus on issues relating to marketing and management in emerging markets, and ethnic and minority entrepreneurship. His co-authored book, Drivers of Global Business Success, was published by Palgrave Macmillan. He has published over 25 articles in leading academic and practitioner journals and has presented his research at several national and international conferences. His current research examines urban business start-ups in the US with a view to developing a comprehensive understanding of the drivers, skills and resources that lead to their success as well as an assessment of the challenges faced by these entrepreneurs. This is part of a global project with parallel efforts already underway in Central America and Africa. It is anticipated that the outcome will be an identification of training and resources needs that will enable motivated small entrepreneurs to transition to medium sized enterprises in regions where the job-creation contributions of such businesses are vitally needed. He is on the roster of the Fulbright program as a Senior Specialist and has consulted with small businesses in the US and abroad on business strategy, marketing and customer relationship development, business planning and problem solving. He has created instructional tools for developing strategic and analytical skills and has trained business owners, managers and executives in Nepal, Turkey, Argentina, Mexico, Ghana and elsewhere globally.
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Research Interests
Marketing Strategy Business in Emerging Markets Global Entrepreneurship
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Teaching Interests
Global Marketing Global Business Environment Marketing Management
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Recent Publications
Intellectual Contributions
Books
Sriram, V., Lingelbach, D., Mersha, T., & Manu, F. (2021). Entrepreneurship in Africa: Context and Perspectives. Routledge.
Presentations
Sriram, V., & Lingelbach, D. Academy of Business and Emerging Markets, "Emerging Market Entrepreneurship and the Importance of Context," Bhubaneswar, India. (2023).
Sriram, V., & Lingelbach, D. Academy of Business and Emerging Markets, "Exploring African Entrepreneurship Through African and Western Lenses," Bhubaneswar, India. (2023).
Sriram, V. Symposium on Entrepreneurship Education in Africa: From Theory to Practice, "Entrepreneurship Education in Africa: Challenges and Opportunities," Delaware State University, (2021).
Sriram, V., & Mersha, T. SBDC MD, "Entrepreneurial Drivers and Performance: A Study of Minority and Women Entrepreneurs in the Baltimore Area," SBDC MD, (2021).
Research in Progress
"Chinese and US consumer perceptions of dietary supplements" (On-Going)
Data has been collected to assess a model of Chinese and US consumers' motivations, use of information sources and perceptions of trust in the efficacy and safety of nutritional supplements."Cross-national Research on the Role of Various Factors that Impact Entrepreneurial Success" (On-Going)
"Entrepreneurship in Africa" (On-Going)
Editing a series of scholarly work on entrepreneurship in Africa. Several books have been published and have been approved for publication.