What You'll Learn
When you choose this specialization, you'll study various business management core concepts as well as dive deeper into the field of marketing, setting you on your chosen career path.
The Marketing Faculty have developed courses that align with three distinct career paths:
Marketing Analytics
This track exposes students to courses that help them learn about data mining, market research and opportunity analysis. The students in this track can explore career opportunities as a marketing data analyst, marketing research analyst and even consider opportunities as social media analyst.
Sales and Communication
In this track, the students learn about digital media strategies; Digital communication, PR and personal selling. The job opportunities in this track are in sales related jobs, Digital marketing analysts; PR professionals, social media analyst, digital marketing consultants, digital sales managers.
Marketing Strategy
In this track, the students are exposed to business strategy and its implication for marketing and the firm, market opportunity analysis and the general understanding of the challenges related to communication with the marketplace. The students in this track can explore wide range of career opportunities. Just to name a few-like- corporate marketing strategist; marketing associate; marketing manager at a start-up.
Review the courses in the Marketing Specialization below.
Download the program requirements (.pdf) for this specialization
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Degree Requirements
A minimum of 38 General Education credits are required. Non-Business General Education credits are indicated below. Business Core Requirements satisfy an additional 15 credits hours of General Education. Course No. Title Credits IDIS 101 First-Year Seminar: Introduction to University Learning
(Only for UBalt Freshman)3 INFO 110 Introduction to University Learning
(Only for UBalt Freshman)3 Arts and Humanities 3 Arts and Humanities
(Must be from a different discipline)3 Social and Behaviorial Sciences
(Other than Econ)3 Biological and Physical Sciences
3 Biological and Physical Sciences
(with a lab)
3-4 WRIT 101 English Composition 3 IDIS 302 Upper-Division Ethics 3 WRIT 300 Upper-Division Writing
(Placement Test required)3 -
Lower-Division Business Requirements (24 Credits)
All students in the BSBA program take these Lower-Division Business Required Core Courses. Course No. Title Credits ACCT 201 Introduction to Financial Accounting 3 ACCT 202 Introduction to Managerial Accounting
Prerequisite: ACCT 201 or equivalent with a minimum grade of C.3 BULA 151 Business Law I 3 CMAT 201
- or-
CMAT 303Oral Communications
Laboratory fee required.3 ECON 200 The Economic Way of Thinking 3 MATH 111 College Algebra 3 MATH 115
Introductory Statistics 3 OPRE 202 Statistical Data Analysis
Prerequisites: OPRE 201 and basic computer skills.3 -
Upper-Division Business Requirements (31 Credits)
All students in the BSBA program take these Upper-Division Business Required Core Courses. Course No. Title Credits ECON 308 Money and Banking 3 FIN 331 Financial Management
Prerequisites: ACCT 201, ECON 200 or 3 hours of micro- or macroeconomics, and MATH 115.3 INSS 300 Management Information Systems 3 MGMT 301 Management and Organizational Behavior
Prerequisite: WRIT 300
3 MGMT 302 Global Business Environment 3 MGMT 315 Human Resource Management
Prerequisite: MATH 1153 MGMT 330 Personal and Professional Skills for Business
There is a lab fee associated with this course.
1 MGMT 339 Process and Operations Management
Prerequisite: MATH 1153 MKTG 301 Marketing Management 3 OPRE 315 Business Application of Decision Science
Prerequisite: MATH 111 and Math 1153 MGMT 475 Strategic Management
Prerequisites: all business upper-division core courses / Merrick School of Business student or permission of the instructor.3
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Required Courses for the Marketing Specialization (6 credits) Course No. Title Credits MKTG 460 Advanced Marketing Management 3 Elective Courses (Choose 9 Credits) Course No. Title Credits CMAT 391
Career Paths:
Sales & Communications and
Marketing StrategyPublic Relations Challenges
3 ENTR 320
Career Paths:
Marketing Analytics and Marketing StrategyOpportunity Assessment and Development
Prerequisite: ENTR 300
3 INSS 422
Career Path:
Marketing AnalyticsBusiness Intelligence
Prerequisite: INSS 421 or permission of instructor
3 MKTG 405
Career Paths:
Marketing Analytics and Sales & CommunicationDigital Marketing Strategy
Prerequisite: MKTG 3013 MKTG 407
Career Path:
Marketing Strategy
Accelerated Option
MKTG 760International Marketing
Prerequisite: MKTG 3013 MKTG 410
Career Paths:
Marketing Analytics and Marketing Strategy
Buyer Behavior & Market Analysis 3 MKTG 415
Career Path:
Sales & Communication
Accelerated Option
MKTG 755Marketing Communications and Digital Media
Prerequisite: MKTG 301
3 MKTG 430
Career Path:
Sales & CommunicationPersonal Selling
Prerequisite: MKTG 301 or permission of instructor3 MKTG 440
Career Path:
Marketing Strategy
Accelerated Option
MKTG 770Product Management
Prerequisite: MKTG 3013 MKTG 495
Career Paths:
All pathsInternship
Nine hours of marketing courses, with a minimum GPA of 3.0, and MGMT 330 is recommended. Permission of instructor required.
1-3 MKTG 497
Career Paths:
All pathsSpecial Topics
MKTG 301, MSB student, or permission of Instructor3 MKTG 498
Career Paths:
All pathsGlobal Field Study
Departmental consent; pre-req of MKTG 301 and only (3) credits of Global Field Study may be applied to specialization3 MKTG 499
Career Paths:
All pathsIndependent Study
For eligibility and procedures, refer to the Merrick School of Business Independent Study Policy.1-3
Additional Resources
Meet with our adviser or check the undergraduate catalog for course descriptions and prerequisite requirements.