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Merrick School of Business

Ven Sriram

Ven Sriram, Ph.D.

Chair, Department of Marketing and Entrepreneurship
Professor of Marketing

Department of Marketing and Entrepreneurship
Office: Business Center 519
Phone: 410.837.5081

  • Ph.D., University of Maryland, College Park
  • M.M.S., University of Bombay
  • B.A., University of Madras

Ven Sriram is the chair of the department of marketing and entrepreneurship. He earned his bachelor’s degree is in Economics and his and master’s in Management, both from India. He earned his Ph.D. from the University of Maryland, College Park in the US. He has been a Fulbright Scholar in Nepal and Turkey and a Visiting Fellow at the Centre of International Studies at Cambridge University, UK. His research and consulting interests focus on issues relating to marketing and management in emerging markets, and ethnic and minority entrepreneurship. His co-authored book, Drivers of Global Business Success, was published by Palgrave Macmillan. He has published over 25 articles in leading academic and practitioner journals and has presented his research at several national and international conferences. His current research examines urban business start-ups in the US with a view to developing a comprehensive understanding of the drivers, skills and resources that lead to their success as well as an assessment of the challenges faced by these entrepreneurs. This is part of a global project with parallel efforts already underway in Central America and Africa. It is anticipated that the outcome will be an identification of training and resources needs that will enable motivated small entrepreneurs to transition to medium sized enterprises in regions where the job-creation contributions of such businesses are vitally needed. He is on the roster of the Fulbright program as a Senior Specialist and has consulted with small businesses in the US and abroad on business strategy, marketing and customer relationship development, business planning and problem solving. He has created instructional tools for developing strategic and analytical skills and has trained business owners, managers and executives in Nepal, Turkey, Argentina, Mexico, Ghana and elsewhere globally.

Intellectual Contributions

Book Chapters

Mersha, T., Sriram, V., & Elliott, R. (2015). Assessing the Impact of the Third Sector: Evidence from African Social Enterprises. Routledge. 102-116.

Refereed Journal Articles

Mersha, T., Nielsen, C., Sriram, V., & Weiss, J. C. (2014). Transforming Peoples Lives: The Vehicles for Change Story. Case Research Journal. 34(1), 139-156.

Pitta, D. A., Patino, A., Kaltcheva, V. D., Sriram, V., Winsor, R. D., & . (2014). How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences. Journal of Consumer Marketing. 31(1), 2-12.

Harper, K. D., & Sriram, V. (2012). View From the Ground: Does South Asia Matter?". South Asian Journal of Global Business Research. 1(1), 22-27.

Mersha, T., Sriram, V., Yeshanew, H., & Gebre, Y. (2012). Perceived Service Quality in Ethiopian Retail Banks. Thunderbird International Business Review. 54(4), pp. 551-565.

Mersha, T., Sriram, V., & Hailu, M. (2010). Nurturing Opportunity Entrepreneurs in Africa: Some Lessons from Ethiopia. Journal for Global Business Advancement. 3(2), 155-175.

Sriram, V., & Mersha, T. (2010). Stimulating Entrepreneurship in Africa. World Journal of Entrepreneurship, Management and Sustainable Development. 6(4), 257-272.

Conference Proceedings

Lingelbach, D., Sriram, V., Mersha, T., & Saffu, K. (2012). Financial Innovation in Desperately Poor Economies: Some Evidence from Sub-Saharan Africa.

Mersha, T., Sriram, V., & . (2011). Social Entrepreneurship as a Vehicle of Social Change. Presented at the Ninth International Conference on the Ethiopian Economy, Addis Ababa, Ethiopia..


Sriram, V., & Mersha, T. 13th Eurasia Business and Economic Society Conference, "Fostering SME Success in Emerging Market Environments," Eurasia Business and Economic Society, Istanbul, Turkey. (2014).

Lingelbach, D., Sriram, V., Mersha, T., & Saffu, K. Babson College Entrepreneurship Research Conference, "How Does Financial Innovation Emerge in Resource-Constrained Environments?," Babson College, London, Ontario. (2014).

Lingelbach, D., Sriram, V., Mersha, T., & Saffu, K. African Academy of Management 2nd Biennial Conference, "Creating New Mechanisms of Sustainable Entrepreneurial Action: Evidence from Uncertain Institutional Contexts," African Academy of Management, Gaborone, Botswana. (2014).

Mersha, T., Sriram, V., & . 10th Eurasia Business and Economic Society Conference, "Impact Assessment of Social Enterprises," Istanbul, Turkey. (2013).

Lingelbach, D., Mersha, T., & Sriram, V. 10th. EBES Conference, "Understanding Indigenous Financial Innovation: How does it Occur?," Eurasia Business and Economics Society, Istanbul, Turkey. (2013).

Sriram, V., & Mersha, T. 2012 Annual Conference, "Success Factors of African Small Business: Some exploratory Findings from Ethiopia and Ghana," International Academy of African Business and Development, El Jadida, Morocco. (2012).

Sriram, V. International Academy of African Business and Development 2012 Conference, "Promoting Social Mission Through Entrepreneurship: Examples of Social Enterprises from Africa," El Jadida, Morocco. (2012).

Sriram, V., & Mersha, T. Ninth International Conference on the Ethiopian Economy, "Skills, Resources and Entrepreneurial Performance: A Preliminary Study from Ethiopia," Ethiopian Economics Association, Addis Ababa, Ethiopia. (2011).

Mersha, T., Sriram, V., Yeshanew, H., & Gebre, Y. Ninth International Conference on the Ethiopian Economy, "Customer Perceived Quality of Ethiopian Banks: A Preliminary Study," Addis Ababa, Ethiopia. (2011).

Research in Progress

"An Empirical Assessment of Excel PivotTables and PivotCharts as Effective Marketing Information Literacy Tools." (Writing Results)

"Cross-national Research on the Role of Various Factors that Impact Entrepreneurial Success" (On-Going)

"Entrepreneurial Drivers and Performance: An Exploratory Study of Urban Entrepreneurs" (Writing Results)
Empirical research on urban entrepreneurship in the US.

"Social Enterprises in Africa" (On-Going)