
Ven Sriram, Ph.D.
Chair of the Faculty
Professor of Marketing
Phone: 410.837.5081
E-mail: vsriram@ubalt.edu
Education:
- Ph.D., University of Maryland, College Park
- M.M.S., University of Bombay
- B.A., University of Madras
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Bio
Ven Sriram is Professor and Chair of the Faculty at the Merrick School of Business, University of Baltimore, USA. His bachelor�s is in Economics from Madras University and master�s in business from Bombay University. His Ph.D. is from the University of Maryland, USA. He has been a Fulbright Scholar in Nepal, Turkey, and Russia, and a Visiting Fellow at Cambridge University, UK. His research has been published and presented widely and he has taught in Nepal, Turkey, Argentina, Mexico, Ghana, and Russia.
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Research Interests
Marketing Strategy
Business in Emerging Markets
Global Entrepreneurship -
Teaching Interests
Global Marketing
Global Business Environment
Marketing Management -
Recent Publications
Intellectual Contributions
Books
Sriram, V., Lingelbach, D., Mersha, T., & Manu, F. (2021). Entrepreneurship in Africa: Context and Perspectives. Routledge.
Refereed Journal Articles
Forman, A. M., & Sriram, V. (2025). The use and trust of information sources related to the efficacy and safety of dietary supplements among US vs Chinese consumers: an exploratory study. Journal of the Academy of Business and Emerging Markets. 5(1), 29-40.
Presentations
Sriram, V., & Lingelbach, D. Academy of Business and Emerging Markets, "Emerging Market Entrepreneurship and the Importance of Context," Bhubaneswar, India. (2023).
Sriram, V., & Lingelbach, D. Academy of Business and Emerging Markets, "Exploring African Entrepreneurship Through African and Western Lenses," Bhubaneswar, India. (2023).
Sriram, V. Symposium on Entrepreneurship Education in Africa: From Theory to Practice, "Entrepreneurship Education in Africa: Challenges and Opportunities," Delaware State University, (2021).
Sriram, V., & Mersha, T. SBDC MD, "Entrepreneurial Drivers and Performance: A Study of Minority and Women Entrepreneurs in the Baltimore Area," SBDC MD, (2021).
Research in Progress
"Chinese and US consumer perceptions of dietary supplements" (On-Going)
Data has been collected to assess a model of Chinese and US consumers' motivations, use of information sources and perceptions of trust in the efficacy and safety of nutritional supplements."Cross-national Research on the Role of Various Factors that Impact Entrepreneurial Success" (On-Going)
"Entrepreneurship in Africa" (On-Going)
Editing a series of scholarly work on entrepreneurship in Africa. Several books have been published and have been approved for publication.