Graduates will be able to integrate knowledge to frame problems and develop creative strategies to enhance an organization’s competitiveness.
Learning Objective 1.1:
Students will create and evaluate an original new product/service concept using various methods that stimulate creativity. (Assess in ENTR 605)
Learning Objective 1.2:
Students will apply their knowledge of business and management to develop creative solutions to a strategic challenge facing an organization. (Assess in MGMT 790)