B.S. in Business Administration, Marketing Specialization
Marketing is everywhere and is a vital part of an organization's ability to find, keep and grow relationships with customers. Selecting the marketing specialization, you can make your mark in business by creating, communicating and delivering value to customers.
The marketing specialization curriculum aligns well with three particular career tracks: Marketing Analytics, Sales and Communications, and Marketing Strategy.
Marketing AT UB
Baltimore is home to some of the nation's largest and most innovative advertising agencies. Think, Jellyfish, GKV, Planit, R2inegrated to name a few.
Marketers are curious people who strive to find the competitive advantage for their clients or their company and do so using their creative and analytical sides of the brain.
But marketing is more than advertising and our faculty help you acquire the skills needed to stay ahead of every new trend and channel.
What OUr Faculty are Saying
View the "Fast Pitch" video featuring Assistant Professor of Marketing Praneet Randhawa and her take on the career-focused marketing tracks that the School of Business has developed to align our students with careers within the industry.
"Marketing is such a broad field. We built our marketing tracks in the specialization to allow our students to choose electives that align to their career goals."
–Praneet Randhawa, assistant professor of marketing
Careers in MArketing
The work of advertising, promotions and marketing managers directly affects a firm’s revenue. People in these occupations typically work closely with top executives in areas like product development, marketing research, advertising and sales promotion, sales and customer service, public relations, product management and much more.
Check out some careers in marketing.
Many business students benefit from the Helen P. Denit Business Honors Program's enriched curriculum, enhanced interactions with faculty and alumni, employer site visits and exceptional internships.
Accelerated Bachelor's to Master's
Save time and money: Begin graduate school before you finish your bachelor’s degree by applying to the Accelerated Bachelor's to Master's Option.
Links to help you graduate
Links to find people in the School of Business
Links to enhance your business school experience