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Marketing Specialization

Choosing to pursue your undergraduate business administration degree can make you competitive and productive in today’s complex business environment.

Why this major is for you:

By selecting the marketing specialization, you can make your mark in business by creating, communicating and delivering value to customers. Students who graduate with the marketing specialization in business administration are prepared for careers in:

• product development • marketing research • advertising and sales promotion • sales and customer service • public relations • export marketing • product management • nonprofit and social marketing.
What you'll learn:

As a business major, you will learn core elements of business, such as accounting, economics, finance, information systems, management and marketing. The marketing specialization includes extensive instruction in:

• building strong brands • capturing marketing insights and performance • connecting with customers • delivering and communicating value • developing marketing strategies and plans • shaping market offerings.

Classroom courses are offered to full-time and part-time students during the day and in the evening; many courses are also offered online.

If you qualify, you’ll have the opportunity to select the Law School Early Entry Option, which allows you to count the successful completion of your first year of law school at the UB School of Law as the final year of your undergraduate study. For more information, visit

You can also take advantage of the Automatic Admit Option to the UB School of Law. If you qualify, you will be automatically admitted to the law school following your graduation from the Business Administration program. For more information, visit

As a qualified student, you can take advantage of our Accelerated Bachelor’s/Master’s Option. Apply up to 9 graduate credits (three classes, typically) to both your undergraduate degree in business administration and your MBA, your M.S. in Accounting and Business Advisory Services or your M.S. in Business-Finance.