Businesses across all sectors rely heavily on data in today's evolving landscape.
The data analytics specialization in the B.S. in Business Administration program, offers courses covering analytical
processing, business intelligence and data manipulation and provide you hands-on experience
you'll need in your job.
The field of data analytics has evolved over time—whether it goes by big data, data science, predictive modeling, business intelligence—the desired outcomes remain the same: identify and solve problems in an organization.
The practical application of data is the cornerstone of this specialization.
Monday, Mar. 9, 2026 from 6-7 p.m. | Virtual Session | Register
Monday, May 4, 2026 from 6-7 p.m. | Virtual Session | Register
UBalt has rolling admissions. Contact Assistant Dean Kathea Smith if you'd prefer a one-on-one conversation.
By the Numbers
Datamation.com analyzed LinkedIn job postings and finds a pressing demand for skilled
data analysts. They say that there is a need to fill new roles created by AI technology
and machine learning and to replace workers who transfer to other careers or retire.
But that isn't the only reason. Organizations have an increased demand for data-driven
decisions and the growing volume of data available and its potential uses have become
massive.
108,400
Zippia.com projects 108,400 new data analyst jobs over the next decade with Maryland
firms coming in as top employer.
36%
The Bureau of Labor Statistics predicts a 36 percent job growth for data scientists
and analysts between 2021 and 2031, much faster than the average for all occupations.
$73,357
Data science and analytics roles are among the highest-paying jobs in the tech
industry. According to Glassdoor.com, the average base salary for a data scientist
in the U.S. is $113,309, while the average base salary for a data analyst is $73,357.
Decoding Data Analytics
Our curriculum is continuously updated to reflect the latest advancements, yet the
practical application of data remains central to this program's core. We keep up
so you can too.
While taking courses in this specialization, you’ll learn about:
Business intelligence with industry-standard software packages
Data management
Data modeling
Database design
Predictive and prescriptive analytics
Project management
Programming language (Python)
Visualization
Did you Know?
In an article posted on Forbes.com, Dan Adams, Vice President of Data Product Management at Pitney Bowes, was quoted
as saying, “In its raw form, data can often be imperfect and incomplete, but with
the right tools and processes, data can deliver true, rich insights to a business.
The good news is that more organizations are investing in data and technologies to
improve and enrich data quality to improve outcomes, save money and make better business
decisions.”
What Our
Graduates Do
With a degree in data analytics, you open yourself up to many career options across
various fields. Thrive in sectors like banking and finance, government, health care,
insurance, international business, marketing, technology and more.
Common Roles
Business Analyst
Business Intelligence Analyst
Data Analyst
Data Scientist
Financial Analyst
Market Research Analyst
Marketing Analyst
Operations Analyst
Navy veteran finds lifelong friendships
I've met a lot of people outside of the classroom here, and I think they're going to be lifelong friendships.
